Development of a new design for the site

Developing a unique and selling design (UX)

Development always begins with the correct setting of tasks and goals for creating the “appearance” of the site. After all, the process can go in two different directions:

• emphasis on appearance;
• emphasis on functionality.

Sites are currently not optimized for sales funnels or for users, most of them are the subjective view of the customer with a relatively nice appearance. And for us it is very important that he sells (be it a product or a service). After all, the most important thing is sales, because if it does not bring profit, then the business itself becomes unprofitable. That is why we recommend that you order web resources with the so-called UX / UI design. This means that the site will be created to be a sales funnel model, and user-friendly.

Development of a selling design

When developing this type of design, the participation of 2 links is necessary: ​​UI and UX designer. In our case, the role of UX is played by a marketer who, at the beginning of development, thoroughly monitors all competitors for usability, features, and additional points of contact with visitors. Next, the target audience is analyzed and their “pains” (what the client lacks) are searched for, which are covered by your product. After that, the marketer creates a sales funnel, through which a person will go to purchase. After all the analyzes, a schematic structure of the page is created and small service texts are written.

Throughout the work of a UX developer, a UI designer is trying to select different color schemes that suit this particular topic, analyze competitors and the behavior of the user audience, adjusting all this to certain design standards.

After the page structure is already formed and the color scheme of the site is selected, the UX designer begins the final rendering of the design.

This process includes the following steps:

• transfer page structure from layout to editor;
• creating the sizes of all blocks;
• creating the main site logo;
• selection (purchase on unique file sharing services) of pictures for backgrounds or drawing on your own;
• drawing vector additional design elements (icons, icons, logos, etc.);
• reduce blocks to final form;
• finishing jointly with a UX designer;
• design approval with the customer;
• thinking about animation and interactivity on the page;
• improvement for the convenience of the layout designer.

Simplified website design

Website development can be carried out according to a simplified scheme, this greatly speeds up the creation time and the cost of the entire design as a whole. But at the same time, you can lose much more – after all, a site made incorrectly, from the point of view of marketing and usability, will have a lower conversion rate (with the same number of site visitors in terms of UX and without, the first order will be higher).

In this case, only 1 person will be involved in the development of the site. The interface is created based on the experience of the designer and the preferences of the customer, and on the basis of a brief analysis of competitors and niche.

Internet advertising agency WEDEX strongly recommends not to use such development for sites other than informational sites and business card web resources. All commercial portals should be created only from layouts from a UX designer.

Whatever design development option you choose, we will make the process of creating and approving the final design as simple and clear as possible for you, while taking into account all your wishes.