Migration of the website to Horoshop from Prom

Moving your website to the Horoshop platform becomes relevant when your business grows and you need to expand your marketing channels.

Reduced commissions as sales increase. If the number of sales and the average check increase, then according to Prom.ua rules, the total commission amount also increases, since you pay a percentage of each transaction. On the other hand, when working with Horoshop, you only pay a fixed amount for using the platform.

Brand development and recognition. The Prom.ua platform offers limited customization options, so stores often look monotonous. Horoshop, on the other hand, provides not only different template options, but also dozens of variations for each individual block. This allows you to create a unique and memorable design. Importantly, all blocks are designed with modern UI/UX trends and requirements in mind.

Investing in organic traffic and scaling advertising. When you plan SEO promotion, you will encounter many problems and functional limitations on Prom.ua. In contrast, Horoshop was created and is being refined with the latest SEO trends in mind (generation, SEO filters, indexing, etc.).

Full control over your business. When using Prom.ua, you are dependent on the platform’s decisions and must comply with them. Horoshop, on the other hand, does not dictate its terms, but only provides quality service.

The main reasons for switching to Horoshop:

1. Additional functionality for search engine optimization. Horoshop CMS provides much broader functionality for website promotion, as it was created with all search engine requirements in mind. This includes editing meta tags, configuring and managing SEO filters, adding content, and much more.

2. Personalization and unique design. Prom.ua offers a very limited selection of templates for online stores. Horoshop, on the other hand, allows you not only to choose a template, but also to change it block by block according to the owner’s wishes. All modules were created taking into account modern UI/UX trends and requirements. This allows you to make the design not only unique, but also convenient, understandable, and easy to use.

3. No sales commission. A feature of working on the Prom.ua platform is that you pay for each order. The percentage taken by the platform is set unilaterally and may vary depending on the connected features. On Horoshop, you do not pay any sales commissions.

4. You control the content. Store owners on Horoshop decide for themselves which reviews to show and which are better not to publish. If you have just created an online store and have no reviews, ask your existing customers to leave feedback about their previous purchases. If you already have a well-known store and your competitors are spamming you with negative reviews, you can choose not to publish such reviews so as not to mislead your customers.

5. Broader functionality for integrations. The functionality of websites on Prom.ua is very limited and rarely updated, which means you cannot integrate the services you need. Horoshop strives to keep up with the times, constantly adding new features for the convenience of its users.

When should you stay on Prom.ua, and when should you switch to Horoshop?

The answer to this question depends on many factors.

You should stay on Prom.ua if:

• You have a lot of positive reviews and a high level of user trust.
• You make a lot of sales thanks to Prom.ua’s marketing tools (internal advertising, ProSale, etc.).
• Most customers buy through PromPay and similar Prom.ua features that increase trust.

In such cases, it is worth making a copy of the store and selling on both Prom.ua and Horoshop. This will allow you to scale your business, open new sales channels, and increase your reach in the niche.

You should not stay on Prom.ua if you have:

• Very few sales through this platform.
• A low rating due to a large number of negative reviews.
• Problems with products or functionality.

In this case, it is better to move the entire store to Horoshop and stop working on Prom.ua. This will allow you not to pay for using both platforms and to fully focus on developing your own store.