Website promotion in Google search

Technical website optimization improves the technical performance of a web resource, increases productivity and usability for potential customers, and increases visibility in the most popular search engine Google. By optimizing all these indicators, specialists speed up the process of website promotion.

What is included in the technical optimization of a website?

A set of technical optimization measures includes:

• speeding up page loading to increase the amount of organic traffic;
• creating a mobile version of the website or checking the correctness of its technical parameters
• checking the logic of the structure;
• updating the XML sitemap and submitting the file to the Google Search Console to keep it up to date for indexing;
• checking the quality and uniqueness of the content;
• drafting robots.txt to control the access of search robots to the pages and files of the site;
• use of canonical URLs.

Technical optimization and control of its compliance with the latest Google algorithms by WEDEX specialists helps to achieve high positions in search results. This guarantees an increase in traffic to the resource, conversions, and sales.

Contextual or PPC advertising on the Google search engine provides quick results for any business. Website promotion is realized through the creation, customization, and launch of advertisements that are immediately displayed in the TOP. Such ads are shown exclusively to the target audience, i.e., the location, interests, needs, and pains of users who will see the ad are taken into account.

WEDEX specialists launch all types of contextual advertising to promote your website: search, product, display, video, and Discovery campaigns (in Google Discovery Ads).

After analyzing your product, we choose several types of contextual advertising that will best cope with the tasks at hand. To do this, you need to think about the strategy for promoting your product on the Internet in advance. To launch contextual advertising, our agency’s specialists describe the work plan, agree on the cost, and discuss possible costs and results for the client.

Search engines provide the most interested audience compared to all other ways of getting potential customers. When working on your web resource, WEDEX SEO specialists take into account all the most important factors of web resource ranking in Google search results.

Website promotion on the Internet using SEO is a complex work that includes the following stages:

1. creation of a detailed strategy for optimizing an advertising campaign with forecasting demand among the audience after analyzing the target audience, existing content, competitors, backlinks, search augmented generation (RAG), and keyword clusters;
2. internal optimization: updating or creating metadata, content that is useful for visitors and well ranked by search engines, additional landing pages;
3. technical optimization of the page code, analysis and improvement of the website loading speed, layout, etc;
4. external optimization, the task of which is to increase the number of useful links from reputable resources, active dissemination of information about the brand on the Internet.

The price of website promotion with the help of SEO is favorable, because it is an investment in the future and an opportunity to receive free requests from the Internet after the active stage of website promotion.

The Meta ecosystem includes Facebook, Instagram, Messenger, and Audience Network. Today, they are very relevant channels for promoting a company on the Internet. They are actively used to search for potential customers, which is why targeted advertising on social media is so popular. Promotion of accounts and launching a targeted ad in Meta helps to increase brand awareness and increase the number of users interested in your product.

At WEDEX, ads are created and launched only after a detailed study of the target audience, analysis of the existing page on the social network, and correction of errors made during its publication or maintenance. In the settings, you select the parameters of potential customers who are most likely to purchase the product.

Targeted advertising has a rather high cost, but with proper preparation and settings, the result will not be long in coming. In addition to the flow of leads, social media targeting can redirect users to the main website, which will help promote the site in search engine rankings.

A website promotion strategy is a step-by-step plan of actions that will be implemented within the selected timeframe and lead to the predicted result. The document specifies all the nuances, including the cost of promotion tools and work, in as much detail as possible. It is important to note that WEDEX has a principle of working with open budgets, which means specifying the price of each type of work and possible expenses.

The website promotion and promotion strategy optionally includes the following stages:

1. Analysis and improvement or creation of a new design.
2. SEO optimization of a web resource.
3. Content marketing (SEO and LSI copywriting).
4. Contextual and targeted advertising.
5. Search engine optimization (SEO).
6. Analytics and improvement of the results of the launched advertising.

Creation of a promotion strategy is an obligatory stage for further high-quality promotion of a web resource on the Internet. Specialists of WEDEX Internet marketing agency develop such strategies individually for each client. The specifics of the website promotion strategy depend on the specifics of the company and product, the available budget, and your wishes.

The website interface directly affects whether users stay on the resource or go to competitors. If the design of a web resource is too complicated and intuitive, with illogical hierarchy and texts, it is a direct way to lose potential customers and significantly slow down the promotion of the site.

One of the main principles in web resource design is that every design has a goal and its own tasks. According to this principle, a prototype (website skeleton) is already being formed and the following stages are being carried out.

In order to create a web design that will encourage the target audience to stay, the WEDEX team performs time-tested and experience-proven actions step by step.

1. Receiving a request from the client and specifying the purpose of the site.
2. Study and analysis of the target audience, technical specifications from the client.
3. Prototyping.
4. Writing texts, selection of other necessary elements.
5. Designing the layout of the future web resource.
6. Layout and programming.
7. Filling with content.
8. Conducting tests for the correctness of the resource.

After making sure that everything works correctly, we hand over the web resource to the owner and tell him how to work with it in the future.

Of course, ordering a web design is only the beginning. Next, you will definitely need to promote it using various methods.

A website is a powerful tool that not only fulfills a direct commercial goal of generating sales, but also builds brand trust, perception of the company in the market, and creates a strong connection with the target audience. Website branding is an integral part of creating the right impression of a company, communicating its values and goals.

Companies that care about their image usually order a brand book from designers before developing and promoting a website, which is created in accordance with their existing marketing strategy. The brand book includes everything related to corporate identity and promotes the future website: logo, basic brand color palette, selected typography and visuals, graphic elements, USP and slogan, Tone of Voice (style of communication with the audience).

WEDEX specialists always adhere to the corporate identity when creating a website and optimizing it. In this way, we help to maintain the pre-selected principles of interaction with potential customers and keep a clear, understandable image of the company in their memory.

Writing texts is another very important stage in website promotion. Competent articles written taking into account the search engine algorithms and the peculiarities of the target audience help to convey to the visitor of the resource the need to use the services or buy goods on this particular site.

The process of SEO copywriting for a website differs from writing a separate text. It includes the following steps

• studying the provided table with a description of the company’s target audience or analyzing the target audience yourself
• selection of keywords if they were not specified in the terms of reference by the SEO specialist;
• studying the literature on the topic, conducting your own research;
• analysis of the site structure, its blocks that require SEO texts;
• direct work on each text: creating a plan, writing, adding key queries, checking the SEO parameters specified in the ToR;
• Optional: selecting photo or video content for texts and adding it to the website.

SEO copywriting is created by WEDEX copywriters with many years of experience in the field of SEO copywriting. As a result, the client receives texts that bring the visitor to the target action, depending on the page where the text material is placed. It can be adding a product to the cart and paying for it, going to another page, subscribing to a newsletter, going to a messenger, social networks, etc. The more targeted actions users perform, the faster your website will be promoted.

Predictive analytics before or during website promotion is a unique offer on the market. Thanks to this service, the owner of a web resource receives a detailed analysis of incoming indicators from the web resource with forecasts for the future. It may include information on the most profitable queries for promotion, the speed of reaching the top of a keyword or phrase.

Predictive analytics from the WEDEX marketing agency gives a forecast of future incoming traffic, provided that certain conditions of working with the site are met.

Advantages of predictive analytics in website promotion

By deciding to order this service, the client will definitely save the budget for website promotion. Predictive analytics methods allow you to choose the fastest way to successful website promotion at the lowest cost.

Analytics helps to calculate which promotion methods are suitable and will give results for a specific goal as mathematically precisely as possible. Therefore, first of all, you need to clearly understand the priority goal of website promotion and focus on it.

In addition to forecasts of future popularity and rapid promotion of keywords, predictive analytics helps to plan SEO content that will be of interest to the audience. This fact means that you can create more relevant topics, texts, and graphics for users.