The author's latest articles: Olha Tyshchenko

Today, when some business processes and critical communications are conducted by mail, the ability to distinguish between types of threats and respond quickly is key for any organization.

Assessors (evaluation specialists, Search Quality Raters) are ordinary people hired by search engines or contractors to check the quality of search results.

A Customer Journey Map (CJM) is a visual representation of the consumer's journey from their first contact with the brand to repeat purchases or recommendations.

A brand archetype is a way to quickly and clearly convey your company's inner character and values to your audience.

Design is no longer limited to aesthetics—it must fulfill a strategic function: persuading customers, increasing brand awareness, and promoting sales.

Content is any marketing material with informational, educational, or entertainment value that shapes the brand image and keeps the audience's attention.

Let's look at the main types of customers, their characteristics, and the most effective approaches to interacting with each of them.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.