The author's latest articles: Olha Tyshchenko

The advantages of online methods are the speed and scalability of data collection: compared to traditional approaches, they are often cheaper and faster.

For businesses, handling such reviews correctly is not only a way to protect their image, but also a source of ideas for growth, increasing customer loyalty, and reducing crisis PR costs.

People choose not just products, but names they trust. That is why brand recognition directly affects a company's financial performance.

Auto-posting services not only save time, but also provide a strategic advantage for businesses.

Longread is not a format for the sake of format. For business, it is a tool for positioning, funneling, and trust.

In the business and content environment, text literacy is crucial. Every incorrectly written document, social media post, or article can affect the reputation of the company or author.

At first glance, shortening links seems like a minor detail—a technical nuance that has little impact on results. But in reality, it plays a significant role in digital marketing.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.