The author's latest articles: Olha Tyshchenko

For businesses, online advertising is a tool for scaling, testing hypotheses, and consistently attracting customers.

The Censydiam Wheel is a handy visual model for organizing the motivations that drive consumer behavior.

A lookalike audience is an advertising platform tool that allows you to find new users who are similar to your existing customers or other source audiences (seed audiences).

The advantages of online methods are the speed and scalability of data collection: compared to traditional approaches, they are often cheaper and faster.

For businesses, handling such reviews correctly is not only a way to protect their image, but also a source of ideas for growth, increasing customer loyalty, and reducing crisis PR costs.

People choose not just products, but names they trust. That is why brand recognition directly affects a company's financial performance.

Auto-posting services not only save time, but also provide a strategic advantage for businesses.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.