The author's latest articles: Olha Tyshchenko

Creating a business page on Facebook opens up new opportunities for almost anyone. However, before you start using the social network, it is important to conduct an in-depth analysis of your product, competitors, and their experience. Taking into account all the data obtained, objectively assess the possible results and return on investment.

A PPC manager is a specialist who sets up advertising campaigns that are paid for by clicks on ads made by potential customers. The key task of a PPC specialist is to increase the effectiveness of advertising and optimize it so that the client gets as much traffic to the website as possible at the best price and can earn more money.

Target audience analysis is a key stage in the development of any business that allows you to better understand your customers and effectively set up marketing strategies. This process allows you to segment the audience by various criteria and identify their needs, which helps to increase sales and attract loyal customers.

Instagram is a good complement to the main web resource, a way to increase brand trust and awareness, and an additional effective source of sales. The main thing is to design the page correctly, post relevant and engaging content, and advertise, and then Instagram will work 100%.

Thus, Google's change in ad format is aimed at optimizing and expanding the capabilities of campaigns. The move to responsive search ads provides more flexibility, broader reach, and improved control over content.

Ahrefs has released an in-depth course with 62 video lessons covering a wide range of SEO and marketing topics. In 3 hours and 30 minutes, you will gain practical knowledge and skills in working with Ahrefs tools.

Facebook advertising is an effective tool for promoting many products. It's convenient and effective because it allows you to make fine-tuned settings that bring in a lot of new customers. It also allows you to bring back customers who have forgotten about you through retargeting.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.