The author's latest articles: Olha Tyshchenko

Unlike search engine optimization, when promoting positions, the optimizer does not focus on the same search queries, but constantly expands the semantic core. This helps to reach a wider target audience.

Google My Business (GMB) is a free online directory of organizations. Creating a profile on Google My Business allows you to provide important information about your company that potential customers can search for, such as opening hours, location, website, phone number, and reviews.

Today, User Experience (UX), which means “user experience” in English, is a very common phenomenon that is relevant when developing any new product for the Internet. UX specialists are mostly found in design, but UX copywriting is also developing rapidly.

A web archive is a service that allows you to store and reproduce different versions of web pages for different periods of time. One of the most famous and widely used web archives is Web Archive and its Wayback Machine tool.

In the modern world, where speed plays a key role, it is important to take this indicator into account. Slow loading speed can lead to the loss of visitors and lower rankings in search engines, as search algorithms take into account loading speed as an important factor.

Mobile-First Indexing is a process where Google uses the mobile version of your website as the main one for indexing and ranking. This means that mobile content becomes the key to determining the relevance of your website in search queries.

Google News organizes news stories so that users can easily get information that matches their interests and location. The Google News algorithm takes into account SEO parameters that determine which news is the most organic and important for users.

Storytelling is the ability to sell with the help of stories. An indispensable component of effective storytelling is the emotions that the reader or listener is immersed in. The method evokes emotions that can change dramatically.

Marketing is a key part of your success. Regardless of whether it is an online clothing store or an offline outlet, you need to not only create an attractive assortment of clothes, but also plan an advertising campaign that will attract the attention of your target audience.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.