The author's latest articles: Olha Tyshchenko

These standard codes are necessary to indicate to the user what action must be taken to successfully complete the request. 3xx codes are intended to redirect the client and are not HTTP server errors.

HTTP status (response) code or, as it is often called, “status code” is a small three-digit number that conveys information about how the user's request was processed by the server. It helps to determine whether the server has successfully processed the request or if there were any problems.

Content is the king of modern marketing, and its role in online business development is hard to overestimate. It includes not only textual materials, but also photos, videos, and other visual elements that together create a comprehensive image of your business.

BERT, also known as Bidirectional Encoder Representations from Transformers, is a neural network developed by Google that has demonstrated high efficiency in solving various natural language processing tasks, including answering questions and machine translation.

Unlike search engine optimization, when promoting positions, the optimizer does not focus on the same search queries, but constantly expands the semantic core. This helps to reach a wider target audience.

Google My Business (GMB) is a free online directory of organizations. Creating a profile on Google My Business allows you to provide important information about your company that potential customers can search for, such as opening hours, location, website, phone number, and reviews.

Today, User Experience (UX), which means “user experience” in English, is a very common phenomenon that is relevant when developing any new product for the Internet. UX specialists are mostly found in design, but UX copywriting is also developing rapidly.

A web archive is a service that allows you to store and reproduce different versions of web pages for different periods of time. One of the most famous and widely used web archives is Web Archive and its Wayback Machine tool.

In the modern world, where speed plays a key role, it is important to take this indicator into account. Slow loading speed can lead to the loss of visitors and lower rankings in search engines, as search algorithms take into account loading speed as an important factor.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.