The author's latest articles: Olha Tyshchenko

In today's world, a website is not just a business card, but a necessary tool for any business. It allows you to attract new customers, provide information about goods and services, establish contact with the audience and increase brand awareness. Without a website, the company limits its potential and loses its competitive advantages.

Google Marketing Live 2024 highlighted the importance of artificial intelligence in various updates, focusing on creatives, data analytics, and user-centered search results. From AI-powered ad placement and dynamic recommendations to profit optimization and advanced reporting tools, Google continues to push the boundaries of marketing technology.

The set of factors that are responsible for meeting the needs of users on a web page is called relevance. And the search engine, in turn, promotes sites that contain relevant information, that is, that is most useful, to the top of the page.

In simple words, traffic arbitrage is one of the ways to save budget funds for advertising goods or services. The whole point comes down to the fact that the specialist is paid only after attracting users to the website and getting customers.

Conversion necessarily brings benefits to the website owner, so it must be constantly monitored and adjusted to see the best results of its work.

Internet marketing is one of the most effective tools for promoting services and goods. With the skillful use of the entire range of available methods and different types of channels, a successful strategy can bring a business to a qualitatively new level, guaranteeing stable development and achievement of the most ambitious goals.

According to Google statistics for 2023, half of users prefer to use voice search on their mobile devices. 35% of users use voice assistants to find out the weather and news. A billion or more voice queries are made every day.

Return on sales is one of the main and main indicators of the work of any company. Its analysis makes it possible to assess the efficiency of business operations, sales mechanisms and new technologies introduced into the organization, which affect the work processes.

In the pursuit of digital presence and competitiveness, understanding the basics of SEO becomes a necessity for every web resource owner. The aspects that we will describe below are at the heart of the functioning of search engines and determine the visibility of the site in the online space.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.