Contents of the case
Media
Campaigns and key indicators
Data from Ads Manager
Initial data
Region of promotion
Ukraine
Type of advertising
Did not start
Business niche
Industry and construction (B2B)
Whole works
- /01Increase brand awareness
- /02Lead generation
- /03Sales promotion
Issues and overall strategy
Before we started working, the client had already been selling goods offline and online using Google ads, but believed that it was impossible to sell their products on social media. We agreed that the ads would work for recognition, but we would also test sales.
Overall strategy
- Come up with formats and run ads for recognition.
- Test the sales target.
What was done
- We launched a recognition ad in the Reels format. The creatives were constantly changing, but 1 concept remained.
- Set up pixel, catalog, analytics, and other technical aspects, as the ad had not been launched before.
- Set up ads for sales through the catalog.
- Set up and launch retargeting, both static and dynamic.
- Create an advertising structure in such a way that in the future you can create similar audiences and scale sales using them.
Results
| Options | At the beginning of the work | After 9 months | Difference |
|---|---|---|---|
| Sales | |||
| Sales | 0 | 868 | - |
| Sales amount | |||
| Sales amount | 0 | 480000$ | - |
| Reach | |||
| Reach | 0 | 7335020 | - |
| CPA | |||
| CPA | 0 | 22$ | - |
| ROAS | |||
| ROAS | 0 | 23 | - |
Get the most out of your advertising
A non-standard niche or lack of competitive advertising is not a reason to refuse to sell through social media.
The main thing is to present the product correctly and find your audience. At WEDEX, we know how to do it! Do you want the same result? Leave a request in the form and get a free consultation.