SEO copywriting services for the site

Having unique and interesting content is what sets your site apart from your competitors in the eyes of your visitors and search engines. ПCorrectly written texts have a direct impact on the behavioral factors on the site; because the more extensive and interesting the information, the longer the person stays and views more additional pages. That’s why interesting content is very important for website promotion.

Properly written SEO texts will solve several problems at once:

1. Convey useful information about the product to your target audience.
2. Increase website behavior.
3. Improve the indexing of pages and prevent them from falling out of the index, and also prevent the site from falling under the filter.

НIt is better to entrust the writing of texts on the site to a person who understands how to do it correctly (texts must have a special structure). When writing texts, our copywriters take into account a lot of different requirements.

Nausea. This is a general concept for the indicator of the number of repetitions in the text. When writing texts according to the TOR from an SEO specialist, all these parameters are prescribed in the task itself, and the copywriter should not go beyond the specified amount. Our copywriters work with 3 main indicators of nausea – classical, academic and word repetition, bigrams, trigrams.

Uniqueness. This is a figure showing how much a copyright ep was able to write a unique text that has no analogues on on the Internet in terms of writing style, verbal expressions, etc. The uniqueness of the text is one of those parameters that search engines immediately pay attention to. Therefore, its low value will show search with kovik that there is nothing unique on your web resource, and will transfer the person to a more interesting site.

Water (water content). This t indicator characterizes the amount of text that does not carry any semantic load, its removal will not change anything in the overall informativeness of the site. The percentage of water content should be specified initially, because it makes no sense to overpay for common phrases.

Spelling and punctuation. This greatly affects the sales of the site and its position. Who wants to work with an illiterate person? Therefore, the correctness of the text according to these parameters is the highest priority requirement.

Formatting. For correct and quick perception of the text, it must be correctly formatted:

• separation into logical blocks (paragraphs);
• presence of H1 – H6 headings;
• presence of highlights of the main ideas (not keys and only if necessary);
• the presence of content with anchor links, if the size is more than 6000-8000 cws.

There is one more requirement, but it is subjective and may vary for each person – this is the semantic load. To evaluate this parameter, the text is proofread by 3-4 people: a copywriter, a proofreader, an SEO specialist and the customer himself (if he wants).

All these and other parameters are taken into account by the copywriter when writing the text.

It is important that the person writing the texts for you is well versed in this topic. Therefore, all copywriters working for us are divided into areas – for example, “fashion and style”, “technique”, “auto”, “real estate”, etc. Such a division allows, as a result, to obtain texts with a minimum amount of water.

When writing texts, it is very important to take into account not only the subject of the site, but also what kind of target audience will read this text. For example, if this is a portal for skateboarders, then it is quite appropriate to use slang words like “ramp”, “pipe”, “board”, etc. and the language itself can be simple. And if this is a business portal, then the use of such slang is unacceptable, this topic has its own specific phrases.

Before starting b to write texts, a copywriter studies the information field in a niche, develops, according to the TOR for writing texts, composes a future concept of the text for himself. Then he forms the structure of the text in the form of a plan-scheme, so as not to write about the same thing. The basic outline of the text looks something like this:

1. Problem Statement (a description of your client’s pain);
2. Problem solving options;
3. Thatt product or service that should solve it;
4. A description of all the benefits exactly of your offer;
5. Benefits from cooperation;
6. Conclusion or call to action.

After writing the text, the copywriter carefully proofreads the texts and checks for errors, for the occurrence of all keywords and for compliance with all the parameters specified in the terms of reference. If necessary, he refines and brings the text to the required state, submits the text to the proofreader. He immediately double-checks the compliance of the text with all the indicators specified in the TOR, proofreads it for semantic load and correct formatting. In the event that there are comments, it is sent for revision, if everything is fine, it is sent to the SEO specialist and the customer for final verification and approval.

Despite the complexity of this process, this is a necessity, one wrong step – and the site can go under the filters of search engines, which are difficult to deal with, and the consequences can remain for years.