The Horoshop platform has excellent built-in capabilities for generating product feeds, but they require professional fine-tuning to maximize reach. WEDEX specialists meticulously configure automatic product uploads, taking into account all the specific requirements of Google Merchant Center. We work on optimizing attributes, titles, and descriptions so that your products appear more frequently in the «Recommended» section and rank at the top, which directly impacts click-through rates and overall sales.
We provide full control over advertising costs through the implementation of advanced e-commerce. The Horoshop platform allows for quick integration with Google Analytics 4, and we verify the accuracy of every event: from viewing a product page to the final order confirmation. This enables WEDEX specialists to see the actual return on investment for each advertising channel and make scaling decisions based on accurate data, not assumptions.
Using Performance Max and standard shopping campaigns allows you to reach potential buyers at every stage of the decision-making process. We segment your product range on Horoshop by margin, category, or priority, allowing you to allocate your budget as effectively as possible. Thanks to Google’s automation algorithms and our bid management expertise, your online store will receive a steady stream of targeted customers at the most cost-effective price for your business.
A significant number of users leave the site without completing a purchase. We set up personalized dynamic remarketing campaigns that automatically show visitors the exact products they viewed in your Horoshop store. This subtle reminder encourages them to return to the site and complete their purchase. The WEDEX team develops creative ads that help significantly increase conversion rates and overall revenue.
Our main goal is not just to drive traffic, but to generate profitable sales. We constantly monitor the cost per acquisition and return on advertising investment. Through daily analysis of user behavior on Horoshop, WEDEX specialists identify ineffective search queries and platforms, promptly cutting back on spending on them. This allows us to focus all resources on the tools that generate stable and real revenue.
Optimization and scaling of advertising campaigns for an online store specializing in the sale of used laptops for the corporate sector and gaming models.
Scaling advertising campaigns for the official representative of an Italian brand in Ukraine. Focusing on the premium segment (Accessible Luxury), where trust in authenticity and fast delivery are key factors.
Increased transactions by 782% for the website of a Ukrainian trampoline and sports equipment brand.
The Horoshop platform has a ready-made technical infrastructure for quick integration with Google Ads and Merchant Center. This allows the WEDEX team to quickly set up the transmission of product feeds and e-commerce events without involving third-party developers. As a result, you get accurate product listings on Google Shopping and highly precise sales analytics right from the start.
At WEDEX, service pricing is calculated individually for each project. It depends directly on the number of product categories, the competitiveness of the niche, the geographic reach of the ads, and your business goals. This approach ensures that you pay only for the specific scope of work required to effectively promote and scale your online store.
No, the Horoshop system automatically generates a feed link, and WEDEX specialists handle all technical refinements and optimization. We verify that all attributes meet Google’s requirements and work to improve product titles and descriptions so that your ads are as relevant as possible and generate more clicks at a lower cost.
Contextual advertising allows you to drive targeted traffic to the Horoshop website immediately after your ads have been approved. However, achieving consistent ROI takes time for Google’s algorithms to «learn» and for statistics to accumulate. We analyze the data daily to quickly identify the most profitable strategies and scale results.