Attracting targeted traffic from organic search improves site conversion, resulting in higher orders and average check. Conversion from organic traffic is much higher than other marketing channels, as this is your target audience. She is more interested and ready to make a purchase or targeted action.
Optimizing the site for all relevant keywords allows you to expand the structure of the site, which significantly increases the presence of your brand in search.
The promotion of keywords in the TOP and the widest possible coverage of the target audience in the search allows you to attract new users and significantly improve the traffic of your site without unnecessary costs for each «click» and conversion.
SEO promotion allows you to adapt your site to the requirements of the search engine and promote priority keywords to the TOP of Google. The first positions on the search page increase by 30% the chance of the user going to the site.
Increase in sales by 220% for an online store selling budget and mid-range watches.
456% increase in organic traffic and 683% increase in website visibility for a manufacturer of aluminum pergolas with louvers in Canada and the US.
Increase in sales by 76% and organic traffic by 47% for an online store of goods for beauty salons and beauty professionals.
Analysis of the competitive environment and business niche
The initial stage of work involves a comprehensive market research conducted by our specialists within the scope of the project. This includes a detailed study of the target audience segments and demand characteristics, which allows us to obtain the information necessary for the further formation of an effective SEO promotion strategy.
The results of this stage are as follows.
- Identification of key competitors.
We analyze the websites that occupy leading positions in search results, determine the level of competition, and evaluate content approaches and promotion methods. This allows us to form an optimal model for the development of the project and build further promotion tactics.
- Analysis of semantic data.
We process the key queries for which the website is already being promoted and evaluate their relevance. Using professional tools, we form a semantic core, analyze the structure of competitors’ keywords, and conduct an extended search for thematic queries. A thorough study of semantics provides an understanding of users’ intentions and the specifics of their behavior.
- Study of niche specifics.
Niche websites require in-depth analysis of the target audience, its problems, and search scenarios. Therefore, our specialists additionally research thematic forums, social communities, and other platforms. For highly competitive markets, we develop a forecast of results based on current statistical data.
Based on the results obtained, we create a promotion strategy. Such an individual approach to the project allows us to avoid ineffective budget expenditures, which is only possible thanks to the high level of knowledge and experience of WEDEX specialists.
Comprehensive technical optimization of the website
The technical component is a critical aspect of SEO promotion, as page quality indicators directly affect their position in search results. The work consists of two main stages: elimination of critical issues and further technical improvement of the website.
Elimination of critical errors
Thanks to a preliminary audit, our specialists identify some of the shortcomings even before the start of in-depth processing. Next, the website is fully scanned using Screaming Frog SEO Spider, Google Search Console data, code validity, and performance test results are analyzed. A manual evaluation of the pages is also carried out by a specialist to obtain the best result. Based on all the data obtained, technical specifications are formed for the programmer.
The first stage covers more than 50 key parameters, including:
- configuring the main mirror of the site;
- searching for and eliminating technical duplicates;
- correct configuration and application of 301 redirects;
- checking the correctness of the 404 code;
- adapting the site for mobile devices;
- checking the loading speed of the resource and initial optimization;
- checking the correctness of the HTML code and eliminating the most critical errors;
- checking CSS styles, correcting errors, and optimizing files;
- detection of duplicate metadata and unification of title and description meta tags for pages;
- detection of internal redirects (3xx codes) and correction of broken links (4xx codes);
- checking for hidden content throughout the site;
- fixing pagination pages;
- configuring the canonical tag;
- analyzing web resource indexing;
- checking and automatically generating the sitemap.xml file;
- fully configuring and checking the correct operation of robots.txt;
- checking the correct operation of navigation chains (breadcrumbs);
- analysis of existing structured data, its optimization and expansion if necessary;
- analysis of the navigation menu;
- checking the entire structure of the site and optimizing the URL structure;
- control of the settings of the language versions of the site and the presence of correct hreflang attributes.
Technical improvement
The second stage is performed later and is optional. Its purpose is to thoroughly refine the technical parameters of the site in order to increase the overall effectiveness of the resource before promotion. The list of tasks included in this stage may include:
- comprehensive optimization for WebCore Vitals standards with a focus on the mobile version — step-by-step elimination of technical issues that negatively affect key metrics: the speed of the first and largest element on the page, layout stability, and the site’s response time to user actions. The goal is to make loading faster and the site’s performance smoother in order to improve the overall ratings of these metrics;
- optimization of the internal structure of the site — reviewing and changing nesting levels, creating additional page types, deleting or reorganizing unnecessary directories, etc.;
- adding or adjusting language versions of the site with fine-tuning of redirects to minimize the risk of losing positions during technical changes.
Ignoring technical optimization makes subsequent marketing efforts significantly less effective. Websites with low technical performance rarely make it to the top of search results because Google considers them to be lower quality resources. Therefore, the high-quality implementation of this stage by our specialists allows you to avoid unnecessary costs and is a necessary prerequisite for successful promotion on Google.
Complex technical optimization of the site
Work on correcting technical problems on the site is a priority task for SEO promotion. This is due to the fact that the technical indicators of the web resource are one of the key ranking factors for the search engine.
Technical optimization consists of two stages: correcting critical errors and refining and improving site performance.
Critical bug fixes
Some of the technical problems are detected by our specialists at the preliminary audit stage. Next, the site is fully loaded with Screaming Frog SEO Spider and a detailed analysis is performed. In addition, Google Search Console metrics are analyzed, code validation is performed, relevant performance tests are performed, and a specialist performs manual page verification. These data are necessary for the formation of a high-quality technical task for the programmer.
The first stage includes checking 50+ indicators. The main ones are:
- Setting the main mirror of the site.
- Detection of complete technical duplicate pages and their elimination.
- Configuring page redirection rules using 301 redirects.
- Checking the rules for triggering the 404 codes for pages.
- Analysis of site optimization for mobile devices.
- Testing and initial optimization of site performance and loading speed.
- Validate HTML and fix critical errors.
- Validation of CSS styles. Bug fixes and file optimizations.
- Detection of duplication and uniqueness of title and description meta-tags on pages.
- Search for internal links with redirection (codes 3xx) and fix broken links (codes 4xx).
- Checking for hidden content on pages.
- Adjusting the correct operation of pagination pages.
- Checking and configuring the canonical tag.
- Site indexing analysis.
- Validation and automatic generation of the sitemap.xml file.
- Configuring and testing directives in the robots.txt file.
- Checking the presence and setting of navigation chains (breadcrumbs).
- Analysis, optimization and expansion of existing structured data on the site.
- Analysis of the navigation menu.
- Checking site structure and URL optimization.
- Checking language version settings and presence of hreflang attributes.
Technical refinement
The second stage is carried out later and is optional. It is aimed at finalizing and improving the technical indicators of the site. Such works may include:
- complex work on optimizing the site according to the requirements of WebCore Vitals with a bias towards the mobile version – increasing the site’s performance index by eliminating problems that affect its indicators (loading time of the first and largest content, layout shift, response time to user interaction, etc.);
- optimization of the formation of the internal structure of the site: changing nesting, creating new types of pages, cleaning redundant directories, etc.;
- adding language versions or changing the main one with fine-tuning of redirects to minimize the risks of losing positions.
If you do not perform technical optimization, then further efforts to promote the site on the Internet may be ineffective. The Google search engine does not rank sites with poor technical performance on the first pages of search results, because it considers them to be of poor quality. Thus, the high-quality implementation of this stage by our specialists prevents unnecessary costs and is the first step in promoting the site in Google.
Searching for keywords, clustering and forming a semantic core
At this stage of SEO promotion, search queries are collected that are relevant to the topic of your site and accurately describe your products or services. The position of pages in organic search results depends on the quality of content optimization with keywords. In addition to explicit keywords, our specialists conduct a wide search for similar phrases (synonymously related key variations), search hints and their question forms.
Searching for keywords consists of the following steps:
- Analysis of keywords for which competitors rank in search.
- A preliminary definition of semantics covering the general demand of users in a niche.
- Collection of keywords.
- Measuring key metrics such as average monthly impressions, competitiveness or number of search results.
- Determination of intent for each search request (commercial, informational, transactional, etc.).
- Query clustering is a grouping of keys that are united by content.
- Designing the semantic core.
A complete and high-quality semantic core has the following practical uses for SEO optimization:
- Evaluate the current level of optimization of pages with keywords.
- Get an idea of the possibility of expanding the structure based on the obtained clusters, which will provide an increase in semantic coverage in the search.
- Optimize content using keywords on priority pages.
- Determine the feasibility of implementing a blog for e-commerce and service sites.
Optimization of content on the site
The next condition for successful promotion of the site in the search is useful and unique content. In order for it to rank in the search, it is necessary to optimize it for keywords. This process will make the content on the site relevant to the user’s search goal.
Based on the semantic core and content analysis of competitors, our specialists form technical tasks for a copywriter to write SEO texts. These texts are the basis of the content on the page. The quality of the optimization, as well as their usefulness for the visitor according to the principles E-E-A-T are crucial to a page’s search ranking. The TOR contains a list of clear and important requirements for their writing, which depend on the success of the page’s promotion to the TOP of search results.
Importantly! There is no single copywriter TOR template. For each text, there will be unique indicators of keyword density and structure. These values are selected by a specialist based on the analysis of search results and competitors.
In addition to SEO texts, the following content optimization is carried out based on the collected semantics:
- writing title and description meta tags;
- h1 header optimization;
- formation of the page structure using h2-h6 headings;
- setting of internal anchor link;
- optimization of alt and title metadata for images.
Priority, type (goods or service, category, article) and the optimal number of pages for optimization are unique values for each site, depending on the type of site, the goal of SEO promotion, the competitiveness of the niche and the initial indicators.
Building a strong referral profile
A key element of promotion is managing your backlink profile, which consists of all external links pointing to your website. The quantity and quality of external links influence a website’s authority in the eyes of search engines: links from relevant and authoritative sites improve the website’s ranking and accelerate the promotion process. Consistently building a high-quality backlink profile significantly improves the results of an SEO campaign.
At the same time, blindly acquiring a large number of links can backfire. Search engines interpret an unjustified increase in backlinks or links from questionable sources as manipulation, which can lead to penalties or a drop in rankings.
The task of WEDEX experts is to build external links naturally, primarily from relevant and authoritative sources. This approach requires experience, knowledge, and access to a large number of verified platforms.
The process consists of four main stages:
- analysis of the backlink profiles of your own site and competitors;
- development of a customized link-building strategy;
- continuous monitoring of trends and evaluation of the quality of new links;
- re-audit and adjustment of tactics approximately every six months.
Please note! If our specialists identify a large number of low-quality links before work begins, we recommend removing them. This will improve the resource’s reputation, increase the effectiveness of future link building, and reduce risks from search engines.
Improving the usability and increasing the conversion rate of the site
The ultimate goal of a website is to encourage visitors to take a specific action, such as placing an order, subscribing, downloading, and so on. The success of promotion depends on how easily users can interact with the site: the longer and more actively visitors engage with the site, the higher the chances of conversion, and the more positively search engines will evaluate the site. Behavioral factors significantly influence Google rankings.
At this stage, we perform the following tasks:
- verifying the functionality of all forms and conversion elements;
- analyzing the usability of competing resources;
- studying user behavior based on session recordings (Clarity);
- analyzing heatmaps and clicks (Clarity);
- optimizing snippets to increase CTR;
- analyzing statistics and behavioral metrics (Google Analytics);
- analyzing user paths, entry and exit points (Google Analytics);
- identifying pages with the highest bounce rates;
- verifying that pages display correctly on various devices;
- checking for the presence of required elements on key page types using a checklist (in-house development by WEDEX);
- checking page content, including analysis of the presence of tables, graphics, and video elements.
Based on the results, we offer a range of solutions—from minor adjustments, such as changing the button’s position, to a large-scale redesign of the structure and implementation of new elements. The scope of improvements is determined individually based on a comparison with competitors, current metrics, and KPIs for website promotion.
The main goal of the agency’s specialists at this stage is to improve the user experience in a way that maximizes the likelihood of conversion while staying within the defined budget.
Reporting and analytics of results
Clients receive regular, detailed reports from their dedicated specialists on the work completed, traffic trends, and keyword rankings. Results are explained to the client at the end of the reporting period, and before the start of the next month, a new work plan is drawn up with a precise list of tasks and a cost estimate. We operate transparently: clients can always obtain information about progress or the status of individual tasks.
Effective organic promotion is impossible without forecasting and analyzing results. This is an ongoing process driven by constant changes in search engine algorithms. That is why WEDEX specialists track trends, analyze dynamics, and promptly adjust promotion strategies, which allows us to improve a website’s Google rankings effectively and with minimal risk.
SEO (Search Engine Optimization) is the process of optimizing a website for the requirements of search engines so that it ranks higher in search results. Let’s imagine that Google is a starry sky, and SEO optimization is an effective way to make your star more visible among others.
Search engine algorithms assess the relevance of your website to a search query. SEO specialists work to ensure that a website’s content aligns with the needs of its target audience. Effective SEO is a balance between the technical excellence of the website and the usefulness of its content to the user.
Our website promotion service includes a comprehensive set of measures: an initial audit, the development of a customized strategy, on-page and off-page optimization, link building, brand reputation management, and analytics. Ordering website promotion means getting a systematic approach that will bring your site to the top of search results.
SEO specialist is a specialist whose main task is to promote the site in the search engine rankings to make it more visible to the target audience. He forms a strategy for promoting your web resource and is engaged in complex internal and external SEO optimization.
It is impossible to name the price of the service without a detailed analysis of your website and niche. The final cost is influenced by the niche and competition in it, the size and structure of the site, the current technical condition of the site, geographical focus, additional services, and the total amount of work. However, for a general understanding, the cost of SEO website promotion in WEDEX agency starts from 15000 UAH for a service website and 20000 UAH for an online store.
SEO is an abbreviation of the English term Search Engine Optimization, which means optimization for search engines.
The most important element of effective SEO optimization is relevance. The content, structure, and all other aspects should be relevant to users’ search queries. Therefore, the results of further promotion of your website in the search engines directly depend on the quality and efficiency of the SEO specialist’s work with keywords and their optimization.
The main goal of SEO website promotion is to improve the position of the resource in the organic search engine results by keywords that describe the products, services, or subject matter of the site. This allows you to attract and increase free traffic. The ultimate goals are determined depending on the subject matter of the resource. For example, for E-commerce, they are to increase sales, increase the average check, and reduce the cost of customer acquisition. For services and portals, the goal is to increase conversion and targeted actions, increase user loyalty. And for personal blogs, the main goal will be to attract and retain the target audience, increase brand awareness and further monetize the blog.
According to the main direction, website promotion work can be divided into two main groups: external and internal SEO.
If we consider SEO optimization by goals, we can distinguish the following main types:
- E-commerce – optimization of online stores for specific keywords aimed at buying goods.
- Local SEO – optimization of a website for search when your potential customers are looking for companies or services in a particular region.
- Content marketing – SEO promotion of a website using content (articles, personal blog, video content) to attract targeted traffic from organic search.
There are also three main methods of promotion: white, gray, and black. WEDEX agency uses only white hat methods of promotion! This prevents violations of the search engine rules, which leads to pessimization of the site in the search or its ban.
WEDEX has been on the market for over 10 years, and during this time we have worked with both popular e-commerce areas and narrow-profile projects (real estate, medical topics, law, software development, specialized services, etc.) Our experience helps us to effectively promote websites in almost any niche.