The author's latest articles: Oleksandr Romanenko

A properly configured internal linking system not only increases the visibility of a website in search results, but also helps to transfer authority (link equity) between pages. This has a positive effect on SEO.

The rel="canonical" attribute is an HTML markup element that tells search engines which URL is the main (or canonical) URL for a page and helps avoid duplicate content.

ABC link exchange is one method of link profile building in which three or more sites exchange links in an indirect way to avoid obvious reciprocal exchange (A↔B).

Search query content in SEO is the meaning that a user puts into their query to a search engine. Otherwise, intent can be called the goal, intention, and in some ways even the user's pain.

The iFrame tag is a useful tool for diversifying the content on a website. WEDEX will tell you how the tag affects SEO and what you should pay attention to.

A favicon or favorite icon is a small 16x16 pixel image used in browsers to identify a page or website.

Today, there are two tools from Google that can help with semantics, keyword research, and simply niche research. These tools are called «Similar Questions» and «People Also Search For» and are located right on the main search page.

With the help of Google Disavow Links Tool, you can "disavow" unwanted links that lead to your website. Or, more precisely, you can upload a list of backlinks to the Google Search Console that should not be taken into account during ranking, according to Google support.

The first step in developing a set of measures for search engine optimization is to analyze your resource's competitors who have high positions in the search results. For the analysis, you need to select the top representatives of the desired niche, taking into account the region of promotion, if it is relevant for your business.

XPath is a query language for querying elements of an XML or HTML document. XPath queries are based on the declarative query language, i.e. to get the necessary data, you only need to correctly set a query that describes this data, and the rest will be done by the XPath interpreter.