The presence of beautiful and properly configured groups in various social networks increases a person’s trust in a brand and, accordingly, increases its recognition.
With the right approach, you can interest and attract groups of people who are not yet considering buying a product or service, but in the near future are ready to go for it – “cold” and “warm audiences”.
The work of the group in social networks can be configured in such a way that customers go to the site and perform all manipulations on it, or you can make it so that visitors can order everything through the social network.
In addition to the existing site, another source of applications is connected, and people who have switched from social networks treat the resource with more trust and loyalty, so the conversion of a visitor into a buyer increases dramatically, which will lead to an increase in profits.
With well-functioning groups in social networks, you can save on financial injections into the context, since setting up advertising on social networks with the cost of impressions is several times cheaper than on search. And for some types of services and goods, you can completely curtail advertising campaigns in Google.
1734 leads in 5 months for a spa hotel in the Carpathians
Increase in online sales for an online chandeliers and lamps store by 3 times and a 158% increase in ROI.
9590 sales via social media with a ROAS of 5.39 for an online store specializing in lighting and car accessories
Social Media Marketing means promoting a brand, product, or service by creating and managing social media groups or communities, paid advertising, audience engagement, and analyzing results to improve engagement and convert visitors into real customers.