Google Shopping is a platform that allows sellers to advertise their products in Google search results. It is a catalogue of products with images, prices and links to seller’s sites.
The main advantages of Google shopping usage are:
- Increased visibility of products. Your products will be visible in search results, where billions of users can see them.
- Increased site traffic. Trade advertising attracts users directly to the product page on your site.
- Increased sales. Google Adwords Shopping helps users to find exactly what they are looking for, which leads to increased sales.
Professionals who have knowledge and experience have to set up Google Shopping.
Google Shopping advertising campaigns offer many different benefits for promoting your business:
- Simplicity of usage. Google Shopping advertising is easy to set up and manage.
- Efficiency. You pay only for clicks on your advertisements, so you can be sure you spend your money on effective advertising.
- Increased conversion. A proper Google Shopping setup helps to attract potential clients to your site.
We will help you place your shopping advertisements in Google search so you can attract targeted traffic and increase sales.
Working on creating and setting up an effective Google Shopping campaign includes the following important basic steps that are mandatory:
- Create an account in Google Merchant Center. From this account, you will manage your products and advertising campaigns.
- Add products to your account. You can add products manually, download them from a file, or use a data feed.
- Create advertising campaigns. Choose the type of campaign, budget, targeting, and other parameters.
Our specialists will help you to set up Google Shopping with minimal expenses for your company. We will launch any advertising campaign as quickly as possible.
You should pay attention to such details to make your advertising campaign as effective and profitable as possible:
- Use relevant keywords. This will help your products be visible in search results by relevant queries.
- Create attractive headings and descriptions to attract users’ attention.
- Set competitive prices. Your prices must be reasonable so users can choose your products.
- Track the results of your advertising campaigns and make changes if needed.
You can entrust the setting up of your advertising campaigns to our specialists to optimise efforts and expenses.
Google Shopping uses a cost-per-click (CPC) system. This means that you pay only when somebody clicks your advertisement.
Such factors determine Google Shopping cost-per-click:
- Competition: the bigger the competition, the higher the cost-per-click.
- Quality of your advertisement: the most relevant and attractive advertisements will have lower CPC.
- Your budget: you can estimate the maximum cost per click you can pay.
CPC is not a fixed rate. It can change depending on the factors listed above.
Segmentation of the audience is dividing your audience into smaller groups based on common characteristics. In Google Shopping Ads, you can segment your audience according to the following criteria:
- Demographics: age, sex, location, income.
- Interests: products that users buy and sites they visit.
- Behaviour: how the users interact with your products.
Segmentation of the audience in Shopping advertisements helps to create more targeted advertising campaigns that will be more effective.
New website promotion and 529% increase in ROAS for Line F, a family-owned lighting store.
Increased transactions by 140% for a specialized online store selling tarot cards, MAC cards, and Oracles.
Increased transactions by 153% for an online accessory store specializing in unique bracelets.
Contextual advertising is a type of online advertising that involves displaying advertisements based on keywords related to a user’s search queries or web page content. These ads are shown to users when they search for relevant topics or browse web pages related to the advertised products or services, thereby increasing the relevance and effectiveness of the advertisement.
The cost of contextual advertising depends on many factors, such as keyword competitiveness, geographic reach, and the budget you choose. It is quite a challenge to determine the exact price without analyzing your specific goals and requirements for your advertising campaign. Contact us for a personal consultation and cost calculation.
- Search advertising is a type of advertising that is displayed in response to user queries in search engines.
- Display advertising is banners and videos that are placed on websites and mobile applications.
- Remarketing is a strategy of reaching out to users who have already interacted with a website or used an application.
- Contextual Display Networks (CMN) are combinations of search and display advertising elements to display ads based on user interests and online behavior.