The author's latest articles: Olha Tyshchenko

Thus, Google's change in ad format is aimed at optimizing and expanding the capabilities of campaigns. The move to responsive search ads provides more flexibility, broader reach, and improved control over content.

Ahrefs has released an in-depth course with 62 video lessons covering a wide range of SEO and marketing topics. In 3 hours and 30 minutes, you will gain practical knowledge and skills in working with Ahrefs tools.

Facebook advertising is an effective tool for promoting many products. It's convenient and effective because it allows you to make fine-tuned settings that bring in a lot of new customers. It also allows you to bring back customers who have forgotten about you through retargeting.

Meta's Movie Gen is a revolutionary AI-powered media creation tool that offers everything from video creation to personalized content and audio effects.

Media planning helps to identify the advertising channels that should be involved, determine the amount of investment required to implement the plan, the schedule of ads, and more, which we will discuss in more detail below. Planning is necessary to know in advance what the result of advertising will be and how the whole concept will work.

This category of status codes describes problems that have arisen on the server side. If the user sees an error that falls within the 5xx range, it means that he or she cannot take any action on his or her part, and only the intervention of specialists responsible for the server's performance is required.

Meta has released its first set of artificial intelligence-based generative capabilities for advertising creatives, which are now available to all advertisers via the Marketing API. This update is aimed at simplifying ad creation, increasing the variety of creative variations, and potentially improving ad performance.

This category of responses is the most problematic and important to study. Status codes 400-499 indicate problems that have arisen on the initiative of the client. These problems can range from client-initiated requests to an incorrect node name, request timeout, uncontrolled request, malicious request, and others.

The indicator allows advertisers to assess how attractive their messages are to the target audience. Measuring CTR allows marketers not only to analyze which ads demonstrate the highest click-through rate, but also to understand the behavior of their potential customers.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.