The author's latest articles: Olha Tyshchenko

Target is an English word that translates to "goal" or "purpose". That is why targeted ads are shown to the target audience that can potentially perform the desired action, such as buying a product or signing up for a service.

It doesn't matter if you are a beginner with 1000+ subscribers or already have an audience of 200,000+, the described ways to connect monetization will help you better understand how to make money on the TikTok app.

Ukraine is actively developing in the digital space, and the use of the Internet has long been an integral part of everyone's daily life. As Internet penetration grows and mobile devices become more widely available, the popularity of various websites and apps is increasing rapidly.

Copywriting is the writing of unique texts for business. This includes posts for social networks, advertisements, articles for blogs and media, landing pages, emails, texts with business proposals, and inscriptions on the windows of retail premises (shops, shopping centers).

B2B is an abbreviation of business-to-business, which means business to business. This is a type of sales where buyers are legal entities and sellers or suppliers are other legal entities.

Remarketing is an advertising system that allows you to show online ads to potential customers who have previously visited your website but for some reason have not performed a targeted action.

If you suspect a hack, you need to conduct a comprehensive scan and find the source of the infection. There are no universal instructions for this process, but there is a general sequence of actions that should be followed.

It's your choice whether to hire a professional agency or individual freelancers. Of course, when searching, don't forget to look at cases and reviews of previous clients, but also consider what people buy from people. You should choose someone with whom you feel comfortable communicating and working both financially and emotionally.

To facilitate the re-indexing procedure, a special script has been created - the Google Index API. Although for a long time this tool was considered relevant only for job search sites and live broadcasts (as John Mueller himself claimed), practice has shown that it is suitable for all web resources and data.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.