The author's latest articles: Olha Tyshchenko

B2B is an abbreviation of business-to-business, which means business to business. This is a type of sales where buyers are legal entities and sellers or suppliers are other legal entities.

Remarketing is an advertising system that allows you to show online ads to potential customers who have previously visited your website but for some reason have not performed a targeted action.

If you suspect a hack, you need to conduct a comprehensive scan and find the source of the infection. There are no universal instructions for this process, but there is a general sequence of actions that should be followed.

It's your choice whether to hire a professional agency or individual freelancers. Of course, when searching, don't forget to look at cases and reviews of previous clients, but also consider what people buy from people. You should choose someone with whom you feel comfortable communicating and working both financially and emotionally.

To facilitate the re-indexing procedure, a special script has been created - the Google Index API. Although for a long time this tool was considered relevant only for job search sites and live broadcasts (as John Mueller himself claimed), practice has shown that it is suitable for all web resources and data.

MozCon 2024 is one of the most significant events in the world of digital marketing, which was held with great success in Seattle on June 3-4, 2024 and attracted the attention of digital marketing professionals from all over the world.

A private SEO optimizer helps a website owner to promote his or her website in search engines. This contributes to better ranking of the web resource, increases the incoming traffic flow and, as a result, the number of leads.

The target audience is your potential customers, people who share common interests, pains, fears, desires, dreams, and needs. It is these users that your advertising campaign should be customized for.

Behavioral factors are metrics that evaluate how users interact with a website. They help to determine how convenient it is to use the resource and how effectively it provides the necessary information.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.