The author's latest articles: Olha Tyshchenko

UGC (User-generated content) is content that is created and published by the audience itself. It includes any user activity: reviews, comments, reviews, photos, videos, memes, rills, in general, anything that customers can think of.

Google AdSense is a convenient, easy and effective contextual advertising tool that reaches the target audience all over the world and provides an opportunity to generate income on your website.

When you achieve the desired results in the search results, you do not need to stop working on the promotion of your platform. Search engine algorithms change from time to time, competitors are working to improve their resources, which means that you need to promote your website constantly.

Keyword research is an important stage in search engine optimization (SEO) website promotion. Their use will improve the ranking of your website's pages.

Ahrefs is a useful and powerful tool in the arsenal of any SEO specialist. It allows you to track the positions and actions of competitors and improve the ranking of your own website, as it will point out mistakes that were made when the resource was created but affect its position now.

Below, we will take a closer look at some of the factors that can help you raise your website in search results and see the effect of your work in the near future. The main thing is to remember that SEO promotion should be carried out in a comprehensive manner, and not work on each of the factors separately.

How do we start searching for keywords after we have logged into our account? The first thing we need to do is to choose a token query that best describes the topic of your website.

The bounce rate on a website is a behavioral ranking factor, and accordingly, it influences SEO. If the indicator is too high, search engines will understand that the resource is not optimized well enough, and it may not be shown because users do not like it.

Google Keyword Planner is designed to collect and predict keyword statistics. The service allows you to collect words and phrases by website name or high-frequency topic phrases.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.