The author's latest articles: Olha Tyshchenko

Internet marketing is one of the most effective tools for promoting services and goods. With the skillful use of the entire range of available methods and different types of channels, a successful strategy can bring a business to a qualitatively new level, guaranteeing stable development and achievement of the most ambitious goals.

According to Google statistics for 2023, half of users prefer to use voice search on their mobile devices. 35% of users use voice assistants to find out the weather and news. A billion or more voice queries are made every day.

Return on sales is one of the main and main indicators of the work of any company. Its analysis makes it possible to assess the efficiency of business operations, sales mechanisms and new technologies introduced into the organization, which affect the work processes.

In the pursuit of digital presence and competitiveness, understanding the basics of SEO becomes a necessity for every web resource owner. The aspects that we will describe below are at the heart of the functioning of search engines and determine the visibility of the site in the online space.

UGC (User-generated content) is content that is created and published by the audience itself. It includes any user activity: reviews, comments, reviews, photos, videos, memes, rills, in general, anything that customers can think of.

Google AdSense is a convenient, easy and effective contextual advertising tool that reaches the target audience all over the world and provides an opportunity to generate income on your website.

When you achieve the desired results in the search results, you do not need to stop working on the promotion of your platform. Search engine algorithms change from time to time, competitors are working to improve their resources, which means that you need to promote your website constantly.

Keyword research is an important stage in search engine optimization (SEO) website promotion. Their use will improve the ranking of your website's pages.

Ahrefs is a useful and powerful tool in the arsenal of any SEO specialist. It allows you to track the positions and actions of competitors and improve the ranking of your own website, as it will point out mistakes that were made when the resource was created but affect its position now.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.