The author's latest articles: Olha Tyshchenko

MozCon 2024 is one of the most significant events in the world of digital marketing, which was held with great success in Seattle on June 3-4, 2024 and attracted the attention of digital marketing professionals from all over the world.

A private SEO optimizer helps a website owner to promote his or her website in search engines. This contributes to better ranking of the web resource, increases the incoming traffic flow and, as a result, the number of leads.

The target audience is your potential customers, people who share common interests, pains, fears, desires, dreams, and needs. It is these users that your advertising campaign should be customized for.

Behavioral factors are metrics that evaluate how users interact with a website. They help to determine how convenient it is to use the resource and how effectively it provides the necessary information.

In today's world, a website is not just a business card, but a necessary tool for any business. It allows you to attract new customers, provide information about goods and services, establish contact with the audience and increase brand awareness. Without a website, the company limits its potential and loses its competitive advantages.

Google Marketing Live 2024 highlighted the importance of artificial intelligence in various updates, focusing on creatives, data analytics, and user-centered search results. From AI-powered ad placement and dynamic recommendations to profit optimization and advanced reporting tools, Google continues to push the boundaries of marketing technology.

The set of factors that are responsible for meeting the needs of users on a web page is called relevance. And the search engine, in turn, promotes sites that contain relevant information, that is, that is most useful, to the top of the page.

In simple words, traffic arbitrage is one of the ways to save budget funds for advertising goods or services. The whole point comes down to the fact that the specialist is paid only after attracting users to the website and getting customers.

Conversion necessarily brings benefits to the website owner, so it must be constantly monitored and adjusted to see the best results of its work.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.