The author's latest articles: Serhii Ivanchenko

The indicator allows advertisers to assess how attractive their messages are to the target audience. Measuring CTR allows marketers not only to analyze which ads demonstrate the highest click-through rate, but also to understand the behavior of their potential customers.

The main idea of parsing is to collect certain elements from pages (text, images, tables, or metadata) and save them in a convenient format, such as CSV or JSON. This helps businesses quickly obtain relevant data for decision-making, conduct competitive analysis, track trends, and automate processes, which significantly reduces time and resources.

Contextual advertising, context, PPC is an online advertising format in which ads of a certain topic are displayed to the user depending on the location, time, or context. This allows you to reach potential customers/buyers and increase sales efficiency.

A typical commercial offer is usually a letter (in other words, a text document) that describes the product and conditions for cooperation with benefits for a potential partner or client. Sometimes an audiovisual format, video presentation, etc. is used instead of text.

An SEO specialist is a person who is an expert in search engine optimization and bringing web resources to the top of search engines. A competent SEO specialist understands not only website ranking algorithms, i.e. the principles of how search engines raise resources to high positions in search results, but also the basics of marketing, sales, copywriting, and advertising.

SEO pagination is the numbering of pages on a website. It is usually presented in the form of a list of numbers or letters. Each number is a link that leads to a specific page. The pagination block is usually placed at the bottom or top of the site.

An SEO website promotion strategy is a general action plan for a particular website that covers a certain period of time and helps to achieve the set goal. The development and implementation of an SEO strategy is the basis of website promotion, without which it is impossible to achieve a good result.

Website indexing is the process of crawling a website by crawlers and adding it to the search engine database in a special form. Therefore, those pages that are in the search results are called indexed. This process is very important for the operation and promotion of the site.

Very often, all entrepreneurs have a question: "Is it profitable to start a business in this or that niche? How much money do I need to start a business (to make a website and at least minimally establish sales)? Does it make sense, or will I just get crushed by competitors?" We will try to answer all these questions in this article.

Google provides a very wide range of options for customizing and supplementing your ads. This allows you to design the appearance of your ad snippets in a very beautiful and unique way and to reveal your USP (unique selling proposition) even more widely, which can improve the click-through rate of your ad several times, so you shouldn't neglect the settings of the add-ons, especially since filling them out doesn't require titanic efforts.

You may be wondering why we don't use the standard web interface to create ads on Google. We use both. There are things that are more convenient to do through the browser version, and there are things that are more convenient to do through this program.

The Google Adwords advertising service (Ads) is a system for setting up and placing contextual advertising in the search engine, on Google websites and on partner resources in the contextual media network. It is also the world's first service in terms of the number of advertisers and consumers of contextual advertising (search, display, and product).