SEO with guaranteed results

In order for the site to meet all the requirements of search algorithms, the customer must implement all the edits to the site, which is exposed to the performer. Here we can divide all the changes into two groups:

• mandatory, which simply need to be implemented on the site in order for it to be able to rank well (loading speed, adaptability, structure, etc.)
• non-mandatory/desirable, which will help the site to rank better, but may be too expensive and can be compensated by something else.

And in this case, the performer has the right to demand that these changes were made or his specialists, or client’s specialists, but with the strict fulfillment of the specified terms of reference. But most often, the first option in the priority, because no one wants to give guarantees if other specialists can do something wrong.

This condition applies not only to technical work, but also making changes to the appearance of the site and fine-tuning its functionality. It also applies to the content on the site – in most cases, the content is written by specialists of the contractor, as not all copywriters have the skills to write the required texts, etc. Customer’s specialists can make semantic adjustments in case the semantic load is not presented in the same way, but taking into account the same requirements for writing.

Another very important point should be that the customer without the agreement should not make changes to the structure, turn off or on pages, change their addresses, etc. Since it is fraught with changes in the ranking, and after that we can talk about guarantees?

Virtually all of these requirements can be discussed and reached a compromise that will suit everyone. But in our experience, some of the proposed changes in no way can harm the business, but on the contrary, taken from the top sites in the niche.

Most of the critical necessary changes to the site will be announced even before the start of work, so the customer carefully review the strategy that offers the performer and immediately ask leading questions, so that then there are no points of conflict.

Preparation of the contract and negotiation of the details

Once the approved package, guaranteed traffic, a contract is drawn up, which includes all the obligations of the customer and the contractor, there are also conditions on guarantees and penalties for failing to comply with the agreements on organic traffic. Most often, the penalties for failure to comply with traffic forecasts begin to work with the third month. This is due to the peculiarities of the process of indexing by search engines. Links may take part in the ranking only 1-1,5 months after it was placed. And this, respectively, postpones the moment of growth.