We ensure seamless synchronization between your advertising accounts and your online store. WEDEX specialists work with data transfer via the Content API, which allows for instant updates to product availability and pricing on Google Shopping. This prevents situations where your advertising budget is spent on promoting items that are currently out of stock and ensures that every product listing remains relevant to your potential customers.
Using Google’s artificial intelligence in combination with Shopify’s analytics data allows you to reach your target audience as effectively as possible. We set up smart campaigns so that your products appear in search results, on YouTube, in Gmail, and on the Display Network. This comprehensive approach ensures your brand’s presence at every stage of the sales funnel, automatically optimizing bids to drive conversions at the most cost-effective price for your business.
To successfully scale a project, it’s important to have a complete picture of the customer journey. We implement precise event tracking via Google Tag Manager and GA4, recording every step a visitor takes: from viewing a product page to completing a transaction. This allows the WEDEX team to analyze the effectiveness of each keyword or creative in detail, quickly reallocate the budget to the most profitable areas, and promptly cut out ineffective spending.
Users often add items to their cart on Shopify but, for various reasons, don’t complete their purchase. We create personalized remarketing campaigns that remind visitors of the exact items they were previously interested in. Thanks to professional audience segmentation based on behavioral factors, we effectively bring “warm” customers back to the site, which significantly reduces the total cost of customer acquisition and substantially increases the store’s overall profit.
The quality of your product feed directly impacts the frequency and quality of your ads in Google search results. We conduct a thorough audit and optimize product titles, descriptions, and categories directly within Shopify to ensure they align as closely as possible with users’ current search queries. Using additional attributes and optimizing images allows your product listings to stand out from the competition, resulting in a significantly higher CTR and better rankings.
A case study on the promotion of a brand specializing in the manufacture of modern, energy-efficient towel warmers featuring «DRY HEAT» technology and premium home accessories.
A 168% increase in online sales for a French brand specializing in preserved roses, gift boxes of chocolate, and floral teddy bears.
A 187% increase in transactions for a company specializing in the production of authentic sourdough bread, French pastries, and premium gourmet products.
At WEDEX, service costs are calculated on a case-by-case basis for each project. The final price depends on the volume of the product feed, the number of language versions of the store, the geographic scope of the promotion, and the complexity of the technical analytics setup. This approach allows us to create a proposal that best aligns with your business goals and the scale of your store.
For the eCommerce segment, we focus on tools that drive direct sales: product listings (Google Shopping), Performance Max campaigns, and search ads targeting commercial queries. We also make sure to implement dynamic remarketing, which brings back visitors who didn’t complete a purchase on the site. All advertising tools integrate directly with your product catalog.
Yes, we provide comprehensive support for setting up the technical integration between Shopify and Merchant Center. Our specialists conduct a website audit to ensure compliance with Google’s requirements, help correct errors in the product feed, and complete the verification process to unblock product listings. This is a critical step for launching effective product ads.
We set up advanced e-commerce tracking using Google Analytics 4. This allows you to see in real time which ads are generating revenue, how much each order costs, and what your return on ad spend (ROAS) is. All data from Shopify is transferred to the advertising dashboard for precise strategy optimization.