Turnkey website development

The job of an SEO specialist is to develop the structure and functionality.

All work begins with an SEO specialist. He conducts a detailed analysis of the structure of competitors’ websites. This is done for the initial assessment of the scope of work and for convenience in collecting keywords. The collection of the semantic core by competitors and with the help of services allows you to maximize the structures and sharpen more queries from the target audience on the pages without expanding the range. The SEO specialist also analyzes the necessary functionality from competitors and in the process of collecting the core. For example, when collecting key queries, you need to add a certain filter or sort. The SEO specialist reports this to the marketer so that he takes this into account in his work.

The task of the Marketer is to develop a selling page

In parallel with the SEO specialist, the marketer begins to work on the development. It analyzes and forms a complete portrait of your ideal client (portrait of the target audience). He describes what is important for him and what is not, how he will make a decision – infantile (spontaneously) or carefully. It depends on how the pages are built. Also, conducting a complete analysis of all competitors – finding their strengths and weaknesses, the marketer draws up a unique selling proposition (USP), which shows all the benefits of the purchase as much as possible. Further, analyzing it and the target audience, it forms a sales funnel (attracting a client and pushing him to buy), according to which he develops the structure of all the main types of pages (for example: main, catalog, section, subsection and product) and submits it for design rendering.

The designer will make everything beautiful

Knowing what the target audience will be on the site and analyzing the niche as a whole, as well as taking into account the wishes of the customer, the designer selects a color scheme and draws the basic components without specifying the details. This prev. the project is approved with the customer. Further, knowing the functionality and having the structure, the designer completes the entire design, selects pictures (purchases on photo stocks). When creating, it is very important to choose the right colors and overall design – because if something is wrong, then the site will simply scare people away and have a very low conversion, so all animations and structural elements must be thought out. After the development of the entire design is completed, it is transferred to the layout.

Layout – converting images into pages

When creating a layout based on ready-made images, it is necessary to approach the process correctly and thoughtfully, because you need not only to make the layout valid (without errors according to the latest HTML and CSS specifications), but also to make it as adaptive as possible for all screen extensions. The presence of an adaptive has a very positive effect on the ranking of the site in the search (every year traffic from mobile devices increases). After layout, the finished pages are given to the programmer, who will combine the functional part of the site with the visual one.

Creating a site

After receiving the layout, the programmer selects the necessary CMS on the recommendation of an SEO specialist or at the request of the client. After that, all typeset pages are entered, and a design template file is made. Having made all the changes to the layout, the programmer will implement the full functionality of the pages. When the introduction of layout templates is already completed, a structure developed by an SEO specialist is created, while each of them is assigned its own design template. The site is working out not only the external functionality of the site – the one that is responsible for interacting with the visitor, but the internal functionality – the one that is responsible for working with the CMS itself.

Site content

After all the pages have been created according to the structure, it is necessary to fill them with content that is interesting for the user. This is a very important process, because by content, pages are ranked in search engines, and the presence of text and various multimedia content helps the user to more accurately identify the product and all the benefits of the purchase. Among other things, interesting content delays the visitor on the site – this greatly affects behavioral factors. Therefore, the technical specifications for the copywriter written by the SEO specialist by the time the pages are filled have already been completed and we have interesting and unique texts that sell SEO. The designer also selected unique and interesting pictures to fill the pages with multimedia content.

After creating the full structure of the site and filling all the pages, it is completely unloaded by an SEO specialist and a full analysis-audit is carried out for the presence of those. errors that could affect rankings. And, if necessary, the TOR will be written to the programmer to correct them.

That is why the site creation service can be expensive and time-consuming – after all, we do not just create a design. By ordering web site development from us, you immediately get a ready-made site that will sell. You won’t need to do a lot of additional SEO work.

This is what sets us apart from our competitors!