The author's latest articles: Oleksandr Shmidko

Google searches for a user's request based on several key factors, including keywords. Google's robots evaluate the content of a web resource and its relevance to a user's query based on the number and density of keywords used.

You should immediately check the robots.txt file (it may contain some important pages that are not indexed, or the site may be closed from indexing) and the sitemap (sitemap.xml, which should contain priority, changefreq, lastmod, loc), as well as view errors in Bing Webmaster and Google Search Console and download the errors.

To determine the pages to be improved (re-optimized), you must first take traffic-generated pages. It is important to consider their behavioral factors (bounce rate, browse depth, time spent on the page).

Website structure is a navigational and logical combination of all pages of an online resource. If you consider the structure as a diagram, you can add that it also defines the principles of interaction between different elements of the resource.

You should immediately check the robots.txt file (it may contain some important pages that are not indexed, or the site may be closed from indexing) and the sitemap (sitemap.xml, which should contain priority, changefreq, lastmod, loc), as well as view errors in Bing Webmaster and Google Search Console and download the errors.

Website structure is a navigational and logical combination of all pages of an online resource. If you consider the structure as a diagram, you can add that it also defines the principles of interaction between different elements of the resource.

To determine the pages to be improved (re-optimized), you must first take traffic-generated pages. It is important to consider their behavioral factors (bounce rate, browse depth, time spent on the page).