The author's latest articles: Oleksandr Shmidko

Anchor acts as a short communication signal: it tells both the user and search engines what the target page will be about.

Micro-markup is one of those technical elements that are invisible to the user but critically important for SEO.

In SEO, it is not only the number of inbound links that matters, but also their diversity. One of the tools that help build a natural link profile is anchorless links.

Here is a list of the most common visual signs that may indicate AI-generated text.

A deep link is a regular web link that leads not to the main page of a website or application, but directly to a specific section or product.

This is where Hotjar comes in handy, which is important for SEO optimization: it adds “live” heat maps to dry numbers.

For high-quality SEO, the most important links are those that lead from other sources to your website or vice versa — from your website to another source.

You should immediately check the robots.txt file (it may contain some important pages that are not indexed, or the site may be closed from indexing) and the sitemap (sitemap.xml, which should contain priority, changefreq, lastmod, loc), as well as view errors in Bing Webmaster and Google Search Console and download the errors.

Website structure is a navigational and logical combination of all pages of an online resource. If you consider the structure as a diagram, you can add that it also defines the principles of interaction between different elements of the resource.

To determine the pages to be improved (re-optimized), you must first take traffic-generated pages. It is important to consider their behavioral factors (bounce rate, browse depth, time spent on the page).