The author's latest articles: Nataliia Hruzska

How to quickly calculate the budget for advertising on Google? What should you start from to objectively assess your capabilities and resources? These questions are asked by almost all business owners and advertisers who have decided to promote themselves using Google services, because a well-crafted Google AdWords budget forecast is a guarantee of the success of an advertising campaign and its effectiveness.

The Shopping Graph is a dynamic model, powered by artificial intelligence, that understands the ever-changing set of products, merchants, brands, reviews, and most importantly, product and assortment information that is sourced directly from brands and retailers, and how these attributes relate to each other.

At our annual Search On event, we announced nine new ways to transform your shopping experience on Google, giving you a more engaging, informed, and personalized shopping experience. This experience is powered by Shopping Graph, our advanced artificial intelligence model that now understands more than 35 billion product listings - up from 24 billion just last year.

Quite often, advertisers need to change their advertising payment methods or even reconfigure their account, for example, from an individual to a legal entity, due to a change in payment details. There are many nuances in this matter that require care and focus.

Thus, you can use several targeting methods to reach potential customers in contextual advertising: 1. Audiences with the "Targeting" parameter 2. Audiences in the observation

When choosing an agency, it is important to consider competence of specialists; experience approach to solving tasks and problems that arise.

Quite often in the work of SEO specialists, contextual advertising specialists, and marketers, situations arise when you need to provide guest access to another user to Google Ads, Google Analytics, Merchant Center, and Google Tag Manager accounts. Let's take a closer look at how to do it.

Thus, you can use several targeting methods to reach potential customers in contextual advertising: 1. Audiences with the "Targeting" parameter 2. Audiences in the observation

How to quickly calculate the budget for advertising on Google? What should you start from to objectively assess your capabilities and resources? These questions are asked by almost all business owners and advertisers who have decided to promote themselves using Google services, because a well-crafted Google AdWords budget forecast is a guarantee of the success of an advertising campaign and its effectiveness.

Quite often, advertisers need to change their advertising payment methods or even reconfigure their account, for example, from an individual to a legal entity, due to a change in payment details. There are many nuances in this matter that require care and focus.