The author's latest articles: Nataliia Hruzska

Thus, you can use several targeting methods to reach potential customers in contextual advertising: 1. Audiences with the "Targeting" parameter 2. Audiences in the observation

How to quickly calculate the budget for advertising on Google? What should you start from to objectively assess your capabilities and resources? These questions are asked by almost all business owners and advertisers who have decided to promote themselves using Google services, because a well-crafted Google AdWords budget forecast is a guarantee of the success of an advertising campaign and its effectiveness.

Quite often, advertisers need to change their advertising payment methods or even reconfigure their account, for example, from an individual to a legal entity, due to a change in payment details. There are many nuances in this matter that require care and focus.