The author's latest articles: Olha Tyshchenko

Google Search Console (GSC) is a free tool created by Google to help you get information about how your site ranks in search results, troubleshoot issues, and optimize your content. It's not just a useful addition to your work, but something you really need to stay at the top of the search results.

A search engine is a special system that responds to a user's query via a web interface and displays a list of sources sorted according to their relevance to the query, thus helping the user to find the information they need.

Yoast SEO is a useful and powerful tool for every website that can help you reach the top of search engines. It is considered the most common plugin for SEO promotion of WordPress sites.

Blog optimization (SEO - Search Engine Optimization) consists of certain actions that increase the visibility of a website in search engines. And then everything is simple: improved visibility increases the number of visitors from free search, and therefore the success of the blog and, accordingly, the entire business grows.

Content marketing is a special method of product promotion aimed at increasing customer confidence. It differs from classical advertising in that it introduces customers to a product without imposing it, but only offering useful material. Consumers like it when a product description is close to reality and gives clear advice on how to use it.

So, why do you need Google Tag Manager and what are its functions? To collect data from Google Analytics, KISSMetrics, and other analytics tools. To set up remarketing in Google Ads, Facebook, AdRoll, and other services. To install HTML scripts for further split and A/B tests or banner ads. To be able to change the tags placed on the website in a short time.

Google Trends is a tool that helps you analyze what topics your target audience is currently interested in for free. To put it simply, Google Trends is a service that allows you to monitor market trends, the geography of interest in a product, the degree of recognition of a company, and popular product categories.

Business exists in a constantly competitive environment, so for its successful development, it is necessary to take into account the strengths of the enterprise, risks, and various factors of influence. This is exactly what SWOT analysis helps with. In this article, we will tell you what a SWOT analysis is, why and how it is conducted, and provide examples of it.

Thanks to the development of the Internet, entrepreneurs have an exceptional opportunity to create an online store and sell their goods online. In this article, we will tell you how to open your online store and earn a high income from online sales with a detailed description of all the stages.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.