Google AdSense: What is it and how can you make money with it?

Content of the article

/01 How to register and activate your Google AdSense account
/02 How to make money with Google AdSense
/03 Advantages and disadvantages of working with AdSense
- Tips for beginners in working with Google AdSense
/04 To summarize

Google AdSense: What is it and how can you make money from it?

Google AdSense is a convenient, lightweight and effective contextual advertising tool that reaches a target audience all over the world and provides the opportunity to earn income on your website. Ads of different types (which are shown depending on user requests) can be placed on the resource and earn money both on visitor clicks and on the number of views.

Both developers and advertisers can use the service: the former have the opportunity to earn money by placing advertisements on their portal, while the latter have a significant choice of platforms. To use adsense you do not need any special knowledge or any investment, you just need to register.

An information or news site that complies with Google’s policies and is filled with unique, useful and relevant content can generate profit. Commercial portals usually do not advertise third-party offers for obvious reasons.

In order to use this tool, you will need to register and be verified by the system. After this, you can proceed to setting up the ad units themselves.

There are certain rules for using the service:

To register you will need: email, phone number and your own domain;
registration is available to resource owners only with completely unique content;
Withdrawal of funds is possible if you are over 18 years old;
You won’t be able to connect Google adsense if your resource contains materials that are contrary to Google policy or the law (promotion of violence; any type of discrimination; explicit content; advertising or promotion of alcohol, drugs or tobacco products; gambling advertising; medical content);
your site must have good traffic.

To start registering, you need to go to the page Google AdSense and click the “Get Started” button.

Getting started with Google AdSense | WEDEX

Next, you will need to select (or create) the account you plan to use. After this, the service registration form will open and you must fill in all the fields in it: the address of the resource where you want to place ads; indicate the country; check the box to agree or refuse personal assistance; put another check mark to agree to the terms of service. After all fields are filled in, click “Get started with AdSense”.

Registration in Google AdSense | WEDEX

Next, the company will check and, if the account is approved, you will gain access to the service. The procedure takes several days.

After registration and approval, you must activate your account on the main page of the service.

Home page of Google AdSense | WEDEX

To activate your account, you need to go through several steps:

Link the resource to your account. On the main Google Adsense page there is code that needs to be transferred to your site using the <head> and </head> tags. After completing the addition, you need to click “Done”.
Add a billing address. In the “Payment Address” tab, select one of the items – “Individual” or “Corporate” (based on who is the owner of the resource). If the resource is yours, you need to indicate your first and last name (as in bank details), postal address and telephone number. After that, you will receive a code by email that you need to activate your account.
Confirm your contact phone number. In Google AdSense, find the “Verify your number” tab, select a verification method and click “Receive”. You will receive a message with a verification code. This password must be entered in the appropriate field and click “Submit”.
Add a bank card. This is where the income generated from advertisements will go.

After successful registration and account activation, you can proceed to setting up and placing advertising units. To do this you need to do the following manipulations:

go to the AdSense home page;
go to the “My Ads” section, where the blocks for placement on your resource are located;
Click “New ad unit” and select the ad type from the list (text or multimedia);
specify the block size (you can use the tips from the “Recommendations” tab for the most effective work advertising);
choose a color, frame, font and specify a URL;
set up a replacement ad in case it becomes unavailable for any reason;
save all the settings, after which you will receive a code for adding a block to the site page.

After saving the settings, you can place an advertising block on the site. The method of adding depends on the type of your resource:

CMS are resource management systems. You can place advertising on such a portal using the engine (in content-single.php or header.php), or using a widget or plugin.
HTML – in this case, you will need to paste the copied fragment into the code of the desired page. To do this, use any text editor.
PHP – the block is placed in a file with the .php extension, which is responsible for displaying content on the page.

To avoid spam with advertisements, you can place up to 3 blocks on one page.

There are two ways to place ads:

manually (you choose where the advertising will be located; the main thing is to remember that it should attract the attention of users, but should not interfere with viewing the site page);
automated (the service itself selects the location of the blocks for their maximum efficiency; the advantage of this option is that the blocks are adapted for any type of device).

Then Google AdSense will do everything itself. Payments are received once a month (21st of each month) for the previous period to the bank card you specified. But remember that the bank may charge an additional commission for the transaction. The amount of income cannot be calculated in advance, since it depends on the number of visitors. Therefore, it is important to constantly improve the resource, due to which you will have more users, and accordingly, your income will grow.

The free Google Adsense service has gained the attention of users due to its ease of use and the ability to earn income by publishing advertisements on any website. Google AdSense is one of the most popular Google tools, which has its own advantages and disadvantages, which we will discuss below.

Pros of using the service:

An easy start. You can use Adsense without any developer experience. And connecting an information or news portal with a traffic of 500 users per day will be possible within one day. If the usability and content of your resource meet the requirements, then within 24 hours after registration you have the opportunity to receive your first income from advertising.
Flexible settings system. You have the opportunity to choose the appearance and position of the advertisement, which will best suit the design and structure of the site. In addition, the service offers a variety of ad types (from regular links to banners and animations). You just need to specify the block size and type, adsense will do the rest automatically. If you wish, you can make the settings yourself (change the color, font, style, or block the advertising company, if necessary).
Convenient process of working with advertisers. Many companies want to advertise on popular resources. Thanks to the tool, you do not need to search for them yourself; among thousands of offers, those that best satisfy the interests of users will be selected. This way, you have the least chance of running inappropriate advertising and losing possible profits.
Good support service. Although there are usually no difficulties when working with the service, you may have questions. In this case, you can use information from the help center or get personal recommendations for your resource and business.
Opportunity to increase advertising effectiveness. The service’s functions allow you to conduct testing to increase conversion and income. In the “Optimization” tab there is a list of resources with which you can improve your site. Using “Experiments”, you will learn how to best arrange the blocks and which of them will help you earn more. It is possible to configure everything yourself or automatically apply the best option.
Relevant advertisements. Due to the fact that advertisers are automatically selected by the system, the number of CTR clicks increases. In addition to the fact that advertisements are selected according to the topic of the resource, they are also selected individually for each user.
Reliable and convenient payment system. You have the opportunity to choose whether to receive money for every thousand views or for clicks. You will receive less money for impressions, but you only pay for clicks if the user went to the advertiser’s site and spent some time there, and did not close it in the first few seconds. Everything you earn this month is guaranteed to be received next month.

Disadvantages of using the service:

The minimum amount you can withdraw is $100. It may be difficult for a not very popular resource to immediately receive such an amount and will have to wait for some time.
Payment currency is dollars. Due to the instability of the exchange rate, this is not always convenient.
Most often you do not receive an answer from support right away, so it will be faster to find an answer on the Internet.
If your account is blocked due to the site’s suspicion of illegal activities, then it is almost impossible to unblock your account.

When working with the service, remember the following recommendations:

Be aware of Google AdSense policies and rules at all times, otherwise if you violate them, you risk getting banned and losing your income.
It is better to place advertisements in prominent places, but do not overload the page with them.
Analyze advertising statistics, thanks to this you will know which blocks are working well and which need to be tweaked to improve income.
Do not forget that profit depends on the number of visitors to your resource, so constantly work to improve it.
Think about the layout and content of each ad so as not to cause dissatisfaction or irritation among users.
Don’t push conversions or impressions. If the system detects this, your account will be blocked and your earnings will be lost.

To summarize

In the article, we looked at what Google AdSense is, how to work with it, its advantages and disadvantages, and how you can earn income with it. To achieve the desired results, your site needs to have a lot of visitors, and for this you need to carry out competent SEO optimization. If you set up your website well, design it beautifully, and optimize it well, you won’t have to wait long for your first income.