The author's latest articles: Olha Tyshchenko

You may need to find a person’s email for various reasons: this is a potential client (for sales managers); the person is a potential partner (for marketers); perhaps you are looking for an expert to interview or comment on an article (for journalists); you just need to talk to the person.

Outreach is one of the tools for developing the external profile of a website. It is based on a direct agreement with the owners of various Internet resources to post the necessary content with a mention of the site, brand or event. Most often, the main tools are backlinks or banners that are competently integrated into the published material.

A full set of tools for website promotion is not cheap. But promoting without them is not so effective; moreover, they make it possible to work efficiently and not waste time on tasks that can be performed automatically. This is where free SEO tools can help us. Often, they are no worse than paid tools for SEO, and each of them is useful in its own way.

Search robots are the main component of the search engine and the connecting thread between the user and the published content. If a page has not been crawled and is not included in the search engine’s database, it will not appear in the search results. And then you can see it only through a direct link.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.

Google Search Console (GSC) is a free tool created by Google to help you get information about how your site ranks in search results, troubleshoot issues, and optimize your content. It's not just a useful addition to your work, but something you really need to stay at the top of the search results.

A search engine is a special system that responds to a user's query via a web interface and displays a list of sources sorted according to their relevance to the query, thus helping the user to find the information they need.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.