The author's latest articles: Olha Tyshchenko

Below, we will take a closer look at some of the factors that can help you raise your website in search results and see the effect of your work in the near future. The main thing is to remember that SEO promotion should be carried out in a comprehensive manner, and not work on each of the factors separately.

How do we start searching for keywords after we have logged into our account? The first thing we need to do is to choose a token query that best describes the topic of your website.

The bounce rate on a website is a behavioral ranking factor, and accordingly, it influences SEO. If the indicator is too high, search engines will understand that the resource is not optimized well enough, and it may not be shown because users do not like it.

Google Keyword Planner is designed to collect and predict keyword statistics. The service allows you to collect words and phrases by website name or high-frequency topic phrases.

An A/B test is a study that will help you choose the design option that gives the greatest number of conversions. And it is he who will help you optimize your site to get the best results. Thanks to tests, you increase page conversion; accordingly, more clients come to you, which means more profit.

Website visibility is that part of the target audience that will see a link to your resource in the search for the entered query. The more queries you use and the higher the site’s position for them, the higher the site’s visibility in search.

You may need to find a person’s email for various reasons: this is a potential client (for sales managers); the person is a potential partner (for marketers); perhaps you are looking for an expert to interview or comment on an article (for journalists); you just need to talk to the person.

Outreach is one of the tools for developing the external profile of a website. It is based on a direct agreement with the owners of various Internet resources to post the necessary content with a mention of the site, brand or event. Most often, the main tools are backlinks or banners that are competently integrated into the published material.

A full set of tools for website promotion is not cheap. But promoting without them is not so effective; moreover, they make it possible to work efficiently and not waste time on tasks that can be performed automatically. This is where free SEO tools can help us. Often, they are no worse than paid tools for SEO, and each of them is useful in its own way.

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.