Private SEO specialist: when you need one and where to find one

Business owners who have been working for a long time or have just gone online to promote their product understand that for high-quality advertising they need to contact a specialist.

SEO promotion is one of the effective ways to increase brand awareness, tell a wide audience about your products or services, regularly receive many applications, sales and increase your income level.

For example, in Kyiv and other large cities SEO promotion can be offered by both a private SEO specialist and a large company. But recently there has been an increase in demand for private SEO specialists, so we decided to figure out how they can be useful to business, and how to find an experienced master of their craft.

Who is a private SEO specialist?

A private SEO optimizer helps the website owner to advance in search engines. This contributes to better ranking of the web resource, increases the incoming traffic flow and, as a result, the number of leads.

In order to display a resource on the first screen of a search engine and in the TOP-3, an SEO specialist carries out:

• internal and external site audit;
• competitor analysis;
• SEO optimization;
• organic promotion through content and link building.

All these actions directly affect the quality of the website, the promotion of pages for relevant queries and improving the performance of the resource.

Who is suitable for the services of private SEO specialists?

Today, the demand for goods and services provided online is much higher than 3-5 years ago, so the issue of promotion must be approached fundamentally.

Private SEO specialist is definitely needed if you are just entering the Internet, your budget is limited, but you need, for example, targeted consultation, site audit or optimization. And also, if you understand that all the efforts you make yourself do not bring the desired result, and the investments do not pay off properly. It is worth noting that a private specialist will come in handy if you still have a small project and need help here and now.

Your web resource should be interesting for users and be ranked well by search engines thanks to high-quality preparation, regular analytics and the elimination of all negatively affecting nuances by a private specialist. In this way, the site will be “friendly” with search engines, which means obtaining high positions and increasing the number of orders.

An experienced specialist knows about many features of SEO optimization. For example, it depends on where the business has the opportunity to operate. There are options when this is an exclusively local business – in Kyiv, Dnieper, Lviv or another city. For example, selling cakes to order – such a product cannot be sold online to other regions, cities and countries. This also applies to all local service providers, from manicures to repairs. If your products can be sent by mail, and orders are very easy to accept and place online, then the SEO specialist collects and uses another cloud of keywords for further organic promotion with their help.

What services does a private website optimizer provide?

Let’s look in more detail at what the concept of website optimization means. The process is divided into many different stages, depending on the knowledge and skills of the private specialist. All of them must be done in the right sequence, and the SEO specialist knows which of them and with what regularity should be repeated. With the right approach, the results will please the business owner more and more every month.

The main stages of working with a resource, which a private SEO specialist usually offers to optimize pages in a search engine, are as follows:

1. Internal SEO audit.

Every private SEO website optimizer begins work on the project from this point, as this allows you to detect gaps and problems in the operation of the site. They can cause slow loading and have a bad effect on behavioral factor users and contribute to the loss of customers. Every SEO specialist will tell you that in conditions of great competition, it is absolutely forbidden to allow the resource to operate incorrectly.

During the audit, the SEO specialist, at a minimum, checks:

• indexing in search engines and searching for duplicate pages;
• semantic core for the presence of ineffective queries, and then compilation of additional key phrases taking into account seasonality and region of promotion;
• length and uniqueness of meta tags, titles and subheadings, page descriptions;
• HTML code of pages;
• URLs – their length, presence of keywords;
• ALT attributes for all visual components of the site: pictures, photographs, diagrams, etc.;
• page loading speed;
• correctness of the server response (the most common errors are 404, 200, 301, 302);
• text content – ​​optimization of headings, subheadings, the presence of a clear text structure, its uniqueness, correct saturation with keywords;
• linking and correctness of its operation;
• ease of internal navigation;
• adaptation for mobile devices.

SEO audit In addition to troubleshooting, the site also includes a list of actions to eliminate them.

All problems found can be solved either by a private SEO specialist, who in this case acts as a freelancer, or by your developers, if the company already has one. In the second case, the master creates a technical specification and transfers it to your specialists.

2. Competitor analysis.

To improve website performance, a private SEO specialist needs to periodically analyze what competitors are doing and how. This is useful for every business that is not a leader in a niche. Such analytics will help improve a web resource based on the mistakes of others.

3. Collection and clustering of keywords (semantic core).

Well-developed semantics by a private SEO specialist is the key to drawing up technical specifications for a website that are guaranteed to give the desired result. Keywords that accurately characterize the product being promoted are critical for SEO website promotion.

The approximate scheme for compiling a semantic core by a private SEO specialist is as follows:

• collection of all keywords, phrases, LSI keys from search demand in the subject of product promotion;
• grouping queries and their synonyms;
• checking the competitiveness of the collected keys;
• query clustering – combining queries into groups according to their intent, and then checking the possibility of simultaneous use of these words within the same page of the site.

The search engine ranking where the site is located as a result of organic search depends on the correct selection of keys, their number and location.

4. Optimization of text content for collected keys, LSI phrases.

After collecting semantics, a private SEO specialist draws up a technical assignment for a copywriter. Texts on the site that are liked by the search engine due to their technical parameters and by visitors due to their usefulness, readability and understandable structure guarantee a large amount of incoming traffic.

5. External website optimization.

This stage is also called link building or link building. Implies the presence of links that lead to your web resource from authoritative sources. It is important for the search engine that others talk about your site – this makes it clear that it is more relevant and valuable than other similar ones, and helps to move up to the TOP.

The greater the number of quality links to a resource, that is, the larger the link profile, the better it is from the SEO point of view.

Therefore, the purchase of links by an SEO specialist on an ongoing basis is mandatory for organic promotion.

Where to look for a private SEO specialist

Private SEO specialists are freelancers who work for themselves. As a rule, they look for orders on freelance exchanges, of which there are quite a lot on the market.

Some have their own websites, where all the basic information that a customer may need to make a decision on cooperation is posted. Pay attention to the availability of reviews and cases, companies with which the freelancer has collaborated, and the openness of information about the contacts of the private specialist’s partners.

You can also find a private SEO specialist on specialized forums, blogs, through profiles on in social networks etc.

For example, popular:

1. Freelancehunt is a freelancer exchange where there are many IT specialists. Content managers, copywriters, programmers, designers, SEO specialists and others.

   

2. Upwork is an English-language platform where freelancers are hired by companies and individuals from all over the world.

   

3. Pricework is a marketplace of services where there are freelancers for every specialty in IT.

   

4. Kabanchik is a popular service where you can find a contractor to perform any task in Ukraine. Here they hire specialists to perform online and offline tasks.

   

5. Freelance.ua is a large freelance exchange in Ukraine, which positions itself as a simple and convenient service for hiring freelancers of various specialties.

   

Prices for private SEO promotion

The cost of comprehensive SEO website promotion in Ukraine depends on the number of keywords and competition for them in the search engine. The total price is affected by the current rating of the resource, age and technical condition at the time of contacting a specialist.

That is why there is no fixed price, and, for example, the average price in Kyiv for a private freelancer and a specialized agency can be either the same or very different. It depends on the complexity of the work, the experience of the specialist, and here the statement that it is always more expensive in an agency is not true.

Private contractors, as a rule, indicate the price for certain types of work. On average this is:

• audit – from UAH 2,000 per project;
• purchase of links – from 3,000 UAH (the work of the master itself without the price of links);
• search engine optimization – from 7,500 UAH per month.

Speaking about the average price in specialized agencies in Kyiv, for a young site it is from 15,000 UAH per month, which includes the work of a specialist and the separate cost of purchasing links. At comprehensive promotion the price starts from 22,000 UAH.

As you can see, the total cost for the agency and the private contractor is almost the same.

A good private SEO specialist in Kyiv will charge the same price for his services as an agency, so you should focus not on the offered price list, but on successful cases and recommendations.

Benefits of a private website optimizer

If you use the individual services of even a TOP private SEO specialist, it can cost an order of magnitude cheaper. And this is the first thing a business owner pays attention to, because he wants to optimize his investments as much as possible.

Let’s note other advantages of a private SEO expert:

• some webmasters offer a preliminary free express audit of the site, on the basis of which they draw up a work plan and announce the estimated budget for your project;
• you can stipulate that the SEO specialist deals only with your project and agree personally with the contractor on the nuances of the work, and not through managers;
• when working directly, communication occurs much faster, it is possible to quickly make changes to the work plan and the process itself;
• Registration for all services takes place using the customer’s data, which makes it possible to see the work process and control intermediate results.

Disadvantages of working with a freelancer

Of course, there are also disadvantages to private website promotion. Among the most common:

• work without a contract, which means no guarantees in case of force majeure;
• a freelancer chooses his own working hours, and you cannot influence him, which is why deadlines are missed;
• if you think that a specialist did a bad job, and he says the opposite, this is a hopeless situation, and there is no way to solve it legally;
• there are freelancers who do not make concessions and have a very negative attitude towards edits, and may even refuse to make them;
• not every good SEO specialist is a good negotiator: misunderstandings may arise during the discussion of the project and, as a result, the customer’s time and money are wasted.

It is worth noting that these nuances in working with a private specialist are just assumed and it is not a fact that you will encounter them. There are many specialists who respect their work and the customer and work conscientiously.

To summarize

Website SEO optimization is an important stage for the development of your business on the Internet, but it is worth remembering that this is a long-term investment. At first, the SEO may not seem to be working, but with a little patience you will see results.

By choosing a competent promotion specialist, on average, in 2-4 months you will receive stable daily traffic to the site.

After reaching the TOP, the web resource will begin to generate leads without a large number of additional investments, which means receiving high-quality free traffic from search results. And, as a bonus, even if you stop promoting, the results achieved can last for 1-2 months without additional interventions.

We wish you success in promoting your site and not making a mistake in choosing a specialist!

Olha Tyshchenko

Editor

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