The author's latest articles: Serhii Ivanchenko

In 90% of cases, an entrepreneur who has decided to develop his or her business online faces a small problem when choosing a contractor for its promotion. Now I propose you to consider three possible options for choosing people who will be responsible for the development of your website, namely working with a private freelancer, a marketing agency, or inviting a specialist to your office.

Google provides a very wide range of options for customizing and supplementing your ads. This allows you to design the appearance of your ad snippets in a very beautiful and unique way and to reveal your USP (unique selling proposition) even more widely, which can improve the click-through rate of your ad several times, so you shouldn't neglect the settings of the add-ons, especially since filling them out doesn't require titanic efforts.

You may be wondering why we don't use the standard web interface to create ads on Google. We use both. There are things that are more convenient to do through the browser version, and there are things that are more convenient to do through this program.

The Google Adwords advertising service (Ads) is a system for setting up and placing contextual advertising in the search engine, on Google websites and on partner resources in the contextual media network. It is also the world's first service in terms of the number of advertisers and consumers of contextual advertising (search, display, and product).