The author's latest articles: Vitalyi Kotov

CPM is one of the basic pricing models for advertising, allowing advertisers to plan their budget and estimate the cost of ad impressions.

To understand whether your advertising is really working, you need to analyze the results. One of the most common ways to do this is to analyze ROAS metrics.

Demand Generation in Google Ads is a marketing strategy aimed at introducing the brand and generating interest among an audience that is not yet familiar with the business owner's products or services.

Merchant Center is a key tool for placing merchant ads on Google that helps integrate products with the Google Merchant Center platform and provide transparency of purchase information.

The Google Ads account is one of the key tools for running online advertising. However, many users who run Google ads and targeting specialists face the problem of account blocking.

Creating a business page on Facebook opens up new opportunities for almost anyone. However, before you start using the social network, it is important to conduct an in-depth analysis of your product, competitors, and their experience. Taking into account all the data obtained, objectively assess the possible results and return on investment.

A PPC manager is a specialist who sets up advertising campaigns that are paid for by clicks on ads made by potential customers. The key task of a PPC specialist is to increase the effectiveness of advertising and optimize it so that the client gets as much traffic to the website as possible at the best price and can earn more money.

To get the best results, it's important to choose the right company to work with. There are many factors to consider when choosing a digital marketing company. The top 5 digital marketing companies in Kyiv that are described here are exactly in line with these factors.

Digital marketing is the marketing of goods or services through digital technology, primarily on the Internet, but also including mobile phones, display advertising, and any other digital medium.

A business owner needs to turn website visitors into paying customers. And turning website users into paying customers is the most difficult task.