The author's latest articles: Vitalyi Kotov

The digital market is becoming increasingly saturated, and users spend their time not only searching, but also reading news, watching videos, checking email, and using mobile apps.

The cost of contextual advertising is determined by the size of the budget and a number of external and internal factors. These factors influence the effectiveness of the campaign and the final price of attracting a customer.

A successful advertising campaign on Meta requires not only creative ideas and accurate targeting, but also systematic data management.

Advertising medical services today is one of the most difficult and at the same time necessary areas of internet marketing.

It is crucial to understand what content is not only undesirable but also formally prohibited from being used in advertising campaigns.

CPM is one of the basic pricing models for advertising, allowing advertisers to plan their budget and estimate the cost of ad impressions.

To understand whether your advertising is really working, you need to analyze the results. One of the most common ways to do this is to analyze ROAS metrics.

To get the best results, it's important to choose the right company to work with. There are many factors to consider when choosing a digital marketing company. The top 5 digital marketing companies in Kyiv that are described here are exactly in line with these factors.

Digital marketing is the marketing of goods or services through digital technology, primarily on the Internet, but also including mobile phones, display advertising, and any other digital medium.

A business owner needs to turn website visitors into paying customers. And turning website users into paying customers is the most difficult task.