Vitalyi Kotov
He started working at the agency in 2017 as a contextual advertising specialist. He worked tirelessly to improve his knowledge in this area, independently studied a lot of thematic literature. Since 2019, he has been the head of the contextual advertising department and trains new PPC specialists at WEDEX. He has completed specialized PPC courses and has specialized certificates from Google on search campaigns. He has participated in conferences such as: 8P 2020 and 8P 2021. He is constantly working to improve the quality of advertising services provided by the company.
Head of PPC department
Work experience 8 years

The author's latest articles: Vitalyi Kotov

05/03/2025
Merchant Center is a key tool for placing merchant ads on Google that helps integrate products with the Google Merchant Center platform and provide transparency of purchase information.

05/03/2025
The Google Ads account is one of the key tools for running online advertising. However, many users who run Google ads and targeting specialists face the problem of account blocking.

21/11/2024
Creating a business page on Facebook opens up new opportunities for almost anyone. However, before you start using the social network, it is important to conduct an in-depth analysis of your product, competitors, and their experience. Taking into account all the data obtained, objectively assess the possible results and return on investment.

19/11/2024
A PPC manager is a specialist who sets up advertising campaigns that are paid for by clicks on ads made by potential customers. The key task of a PPC specialist is to increase the effectiveness of advertising and optimize it so that the client gets as much traffic to the website as possible at the best price and can earn more money.

15/10/2024
Facebook advertising is an effective tool for promoting many products. It's convenient and effective because it allows you to make fine-tuned settings that bring in a lot of new customers. It also allows you to bring back customers who have forgotten about you through retargeting.

11/06/2024
Digital marketing is the marketing of goods or services through digital technology, primarily on the Internet, but also including mobile phones, display advertising, and any other digital medium.

28/11/2022
Google was officially launched 24 years ago in 1998. A lot has changed since then, but one thing hasn't. If you can just focus on the basics, you will still succeed online.

27/09/2022
To get the best results, it's important to choose the right company to work with. There are many factors to consider when choosing a digital marketing company. The top 5 digital marketing companies in Kyiv that are described here are exactly in line with these factors.

Author's popular articles
27/09/2022
Top 5 best digital marketing companies in Kyiv that will go viral in 2022
To get the best results, it's important to choose the right company to work with. There are many factors to consider when choosing a digital marketing company. The top 5 digital marketing companies in Kyiv that are described here are exactly in line with these factors.

11/06/2024
7 best and most effective digital marketing strategies
Digital marketing is the marketing of goods or services through digital technology, primarily on the Internet, but also including mobile phones, display advertising, and any other digital medium.

08/09/2022
How to turn online website visitors into paying customers for your business
A business owner needs to turn website visitors into paying customers. And turning website users into paying customers is the most difficult task.

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