Vitalyi Kotov
He started working at the agency in 2017 as a contextual advertising specialist. He worked tirelessly to improve his knowledge in this area, independently studied a lot of thematic literature. Since 2019, he has been the head of the contextual advertising department and trains new PPC specialists at WEDEX. He has completed specialized PPC courses and has specialized certificates from Google on search campaigns. He has participated in conferences such as: 8P 2020 and 8P 2021. He is constantly working to improve the quality of advertising services provided by the company.
Head of PPC department
Work experience 8 years
Віталий Котов | WEDEX

The author's latest articles: Vitalyi Kotov

Як аналіз контекстної реклами конкурентів допомагає зекономити бюджет | WEDEX
15/01/2026
Analyzing competitors' contextual advertising is not about spying, but rather a systematic approach to reducing risks and optimizing advertising costs.

Просування в Google Maps: можливості для локального бізнесу | WEDEX
09/12/2025
For businesses, being on Maps means extra traffic to their store, calls, bookings, and more trust thanks to real reviews.

Все про банерну рекламу: формати, цілі, ефективність | WEDEX
08/12/2025
In digital marketing, banner advertising remains one of the tools for attracting audiences and increasing sales that should not be ignored.

Що таке тизерна реклама: приклади, принципи, ефективність | WEDEX
10/11/2025
Teaser advertising is a format built around partial disclosure of information in order to arouse interest and stimulate further interaction.

Медійна реклама у Google: як вона працює і кому підходить | WEDEX
22/10/2025
The digital market is becoming increasingly saturated, and users spend their time not only searching, but also reading news, watching videos, checking email, and using mobile apps.

Як правильно розрахувати бюджет на контекстну рекламу | WEDEX
16/10/2025
The cost of contextual advertising is determined by the size of the budget and a number of external and internal factors. These factors influence the effectiveness of the campaign and the final price of attracting a customer.

Як аналізувати Facebook-рекламу: метрики, помилки, поради | WEDEX
10/10/2025
A successful advertising campaign on Meta requires not only creative ideas and accurate targeting, but also systematic data management.

Як рекламувати медичні послуги та не отримати блокування | WEDEX
09/10/2025
Advertising medical services today is one of the most difficult and at the same time necessary areas of internet marketing.

Author's popular articles
Топ 5 найкращих компаній цифрового маркетингу в Києві, які стануть вірусними у 2022 році | WEDEX
27/09/2022
Top 5 best digital marketing companies in Kyiv that will go viral in 2022
To get the best results, it's important to choose the right company to work with. There are many factors to consider when choosing a digital marketing company. The top 5 digital marketing companies in Kyiv that are described here are exactly in line with these factors.

7 найкращих і ефективних стратегій цифрового маркетингу | WEDEX
11/06/2024
7 best and most effective digital marketing strategies
Digital marketing is the marketing of goods or services through digital technology, primarily on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Як перетворити онлайн-відвідувачів сайту на платних клієнтів для Вашого бізнесу | WEDEX
08/09/2022
How to turn online website visitors into paying customers for your business
A business owner needs to turn website visitors into paying customers. And turning website users into paying customers is the most difficult task.

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