How Artificial Intelligence Is Changing Seo: main Trends And Challenges

Just like many other article headings we create for our clients, the headline you see above was powered by Chat Open AI. Here’s a screenshot of how we created it:

Do you claim your copywriters can write better? We agree; ours could do it too. So, why has artificial intelligence been discussed recently in social networks and professional chats in various industries?

Chat Open AI is just a bot (or a chatbot with artificial intelligence, blah blah blah). This is what it tells us:

The level of professionalism and expertise of the answers directly depend on the information provided as a foundation for the text. Moreover, the answers depend on the accuracy of the questions we need answers to.

Simply put, to get a more professional answer, we must offer more input data. This includes what the article should be about, what keywords to use in the title, etc. And, of course, a bot + a person in a pair work better than just a bot. Thus, verifying and editing all information received from artificial intelligence is necessary.

Where To Use Artificial Intelligence (AI) in SEO?

1. Writing Titles and Descriptions for all website pages.

You must provide the AI with keywords to use when generating the tags to generate these tags correctly.

Example request:

Write the Title for the article on the topic: “TOPIC” with keywords: keyword, keyword1, keyword2, keyword3, etc.

2. Work with content:

• • Selecting topics.

Example request:

On what topics can you write articles for SEO optimization of websites?

• • Creating a text structure with headings H1, H2, H3, and H4.

Example request:

Write a structured article using headings H1, H2, H3, H4 on the topic: “TOPIC”

• • Writing texts for websites when purchasing links.

Example request:

Write a paragraph of the text for the heading H1: “Heading.”

Then you just need to add all these headings one by one so that the AI can generate paragraphs for each.

Other examples of where to use AI are as follows:

3. Selecting ideas for creating content on social media.
4. Generating names for YouTube channels, businesses, etc.
5. Creating any content, you find helpful. For example, you can ask to create a request message for the customer to pay the bill.

Here are a few more valuable tips

1. If there isn’t enough text or you want AI to continue, write after stopping AI: Cont (continue).
2. You should always verify what Chat GPT produces. It could create complete nonsense.
3. Edit texts manually if you want to get high-quality content.
4. Before asking Chat GPG to write an article, you need to provide it with information about your brand or what to focus on. In the end, you can add the phrase: “Do you understand what I’m talking about?”.
5. Keep in mind that Chat GPG remembers about 4000-6000 words. Thus, you should consider this factor, or the AI may lose some of the information you have entered.
6. Chat GPT has info updated up till September 2021. 

Moreover, you can automatically work with AI using API. But this is an entirely different story for another article.

Oleksii Sidei

Owner&Founder

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