The author's latest articles: Oleksandr Romanenko

For businesses, slow server response times mean a higher risk of user drop-offs, lost sales, and reduced marketing ROI.

A drop in traffic or the sudden disappearance of a website from search results can be detrimental to a business. Often, the issue is related to Google's actions, ranging from algorithmic adjustments to manual penalties (bans).

In digital marketing, link weight is one of the basic factors that affects a website's visibility in search engines.

Understanding the structure of the admin panel and access rules is critical for business owners, marketers, and developers today.

In the business environment, this indicator is often considered a sign of stability: the older the domain, the more likely it is that the project is active, authoritative, and developing.

Without a well-thought-out link building strategy, including proper submission to directories, even the best content will not be able to break into the top search results, and chaotic backlinks can lead to penalties from Google.

In the highly competitive online market, investing in high-quality SEO strategies brings significant results: increased traffic, higher conversions, and ultimately, revenue growth.

With the help of Google Disavow Links Tool, you can "disavow" unwanted links that lead to your website. Or, more precisely, you can upload a list of backlinks to the Google Search Console that should not be taken into account during ranking, according to Google support.

The first step in developing a set of measures for search engine optimization is to analyze your resource's competitors who have high positions in the search results. For the analysis, you need to select the top representatives of the desired niche, taking into account the region of promotion, if it is relevant for your business.

XPath is a query language for querying elements of an XML or HTML document. XPath queries are based on the declarative query language, i.e. to get the necessary data, you only need to correctly set a query that describes this data, and the rest will be done by the XPath interpreter.