The author's latest articles: Oleksandr Romanenko

Mobile SEO is the optimization of a website for mobile search engines, i.e. optimization for visitors who use mobile devices, tablets, smartphones, etc. to access your resource.

Keyword cannibalization is a phenomenon when several pages on a website are optimized for the same or similar queries and compete with each other in the search results, i.e. satisfy the same or similar intent. The search engine can't determine which one is more relevant, and none of these pages gets top rankings, which reduces the organic effectiveness of the site.

Website traffic and rankings in search engines change quite often, and constant monitoring is required to detect them. The reasons for this can be both updates to search algorithms and the introduction of sanctions, manual or automatic.

For a "safe" website migration, you need to act according to the plan and be careful. Be sure to keep backups, deploy a technical domain closed from indexing to implement changes and checks, and traffic losses will be minimal.

It is search engine optimization that will allow you to expand the audience of potential customers and get more traffic for your website with minimal investment, although you will have to wait for a noticeable result for some time. What do you need to do before starting SEO optimization for a small business?

Behavioral factors (BFs) are metrics whose value is formed based on the experience of website visitors and which influence the ranking of a website and its pages by search engines when generating search results.

With the help of Google Disavow Links Tool, you can "disavow" unwanted links that lead to your website. Or, more precisely, you can upload a list of backlinks to the Google Search Console that should not be taken into account during ranking, according to Google support.

The first step in developing a set of measures for search engine optimization is to analyze your resource's competitors who have high positions in the search results. For the analysis, you need to select the top representatives of the desired niche, taking into account the region of promotion, if it is relevant for your business.

XPath is a query language for querying elements of an XML or HTML document. XPath queries are based on the declarative query language, i.e. to get the necessary data, you only need to correctly set a query that describes this data, and the rest will be done by the XPath interpreter.

With the help of Google Disavow Links Tool, you can "disavow" unwanted links that lead to your website. Or, more precisely, you can upload a list of backlinks to the Google Search Console that should not be taken into account during ranking, according to Google support.

The first step in developing a set of measures for search engine optimization is to analyze your resource's competitors who have high positions in the search results. For the analysis, you need to select the top representatives of the desired niche, taking into account the region of promotion, if it is relevant for your business.

XPath is a query language for querying elements of an XML or HTML document. XPath queries are based on the declarative query language, i.e. to get the necessary data, you only need to correctly set a query that describes this data, and the rest will be done by the XPath interpreter.