The author's latest articles: Olha Tyshchenko

Online advertising is a set of methods used by business owners in Ukraine to popularize, promote a company or brand on the Web and increase sales. This is a relatively new way of promotion and represents all the same attractive bright pictures and slogans that were previously seen only in newspapers, magazines, on TV or on signs and billboards.

A unique selling proposition is an important concept in marketing that allows to distinguish a product or brand from competitors in the market. USP is a unique selling characteristic or a set of characteristics of a product, service or brand that makes it attractive to consumers and gives it a competitive advantage.

Google Forms is a cloud-based software that allows you to create, conduct, and analyze surveys, tests, questionnaires, feedback forms, and other ways to collect data online.

Imagine that you often search for healthy recipes and read about sports. Google Discover will show you articles, videos, and news on these topics, even if you haven't made any specific requests.

Native advertising is a special type of advertising content that integrates seamlessly into the environment of the platform on which it is placed and gives users the impression of a natural part of the content.

Target is an English word that translates to "goal" or "purpose". That is why targeted ads are shown to the target audience that can potentially perform the desired action, such as buying a product or signing up for a service.

It doesn't matter if you are a beginner with 1000+ subscribers or already have an audience of 200,000+, the described ways to connect monetization will help you better understand how to make money on the TikTok app.

Ukraine is actively developing in the digital space, and the use of the Internet has long been an integral part of everyone's daily life. As Internet penetration grows and mobile devices become more widely available, the popularity of various websites and apps is increasing rapidly.

Copywriting is the writing of unique texts for business. This includes posts for social networks, advertisements, articles for blogs and media, landing pages, emails, texts with business proposals, and inscriptions on the windows of retail premises (shops, shopping centers).

A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".

Contextual advertising started its journey offline. Cosmetics ads appeared in beauty magazines, local ads on the radio, and offers of sports shoes and clothing on sports channels. Online ads first appeared in the early 90s of the twentieth century.

Electronic bulletin boards, which developed when there was no Internet, in the 80s of the twentieth century, were the predecessors of social networks. In 1988, there were more than 5000 of them. However, the first standard social network is considered to be the Classmates.com service, which was launched in the United States in 1995.