04/10/2024 
5446
Інтернет-маркетинг
простою мовою
New features of generative AI API for advertising creatives from Meta
Meta has released its first set of AI-powered generative capabilities for ad creatives, now available to all advertisers through the Marketing API. This update aims to simplify ad creation, increase the variety of creative variations, and potentially improve ad performance.
Major updates include:
In the direction of expanding images
- automatic adjustment of creative resources for different page proportions;
- support for various platforms such as Feed and Reels;
- reduction of time and resources spent on repurposing creative resources.
In the direction of text generation
- creation of different versions of advertising texts based on the source text of the advertiser;
- emphasizing the key points of selling goods/services;
- providing various text options to better reach the target audience.
Towards background generation (for ads in the Advantage+ directory)
- creation of several backgrounds that complement the image of goods;
- the possibility of adapting creative resources for different audience segments.
This update reflects Meta’s desire to integrate artificial intelligence technology into its advertising platform, offering advertisers and developers new tools to improve their marketing strategies and potentially improve campaign performance.
Benefits for developers and advertisers:
- Access to AI generation capabilities through the Marketing API
- Potential to increase advertising effectiveness through creative diversification and optimization
- Save time and resources when creating ads and repurposing assets
With Meta’s new generative AI API for ad creatives, advertisers and developers can create and optimize ad campaigns more efficiently. The integration of these tools opens up new opportunities for the development and improvement of marketing strategies, contributing to the improvement of the quality and effectiveness of advertising.
Source – Swipe Insight.
commercial offer
Other articles by the author
18/09/2024
Unlike search engine optimization, when promoting positions, the optimizer does not focus on the same search queries, but constantly expands the semantic core. This helps to reach a wider target audience.
21/11/2024
Creating a business page on Facebook opens up new opportunities for almost anyone. However, before you start using the social network, it is important to conduct an in-depth analysis of your product, competitors, and their experience. Taking into account all the data obtained, objectively assess the possible results and return on investment.
18/08/2023
So, why do you need Google Tag Manager and what are its functions?
To collect data from Google Analytics, KISSMetrics, and other analytics tools.
To set up remarketing in Google Ads, Facebook, AdRoll, and other services.
To install HTML scripts for further split and A/B tests or banner ads.
To be able to change the tags placed on the website in a short time.
Latest articles by #News
18/08/2023
So, why do you need Google Tag Manager and what are its functions?
To collect data from Google Analytics, KISSMetrics, and other analytics tools.
To set up remarketing in Google Ads, Facebook, AdRoll, and other services.
To install HTML scripts for further split and A/B tests or banner ads.
To be able to change the tags placed on the website in a short time.
28/05/2021
Quite often in the work of SEO specialists, contextual advertising specialists, and marketers, situations arise when you need to provide guest access to another user to Google Ads, Google Analytics, Merchant Center, and Google Tag Manager accounts.
Let's take a closer look at how to do it.
09/02/2021
Detailed instructions on how to install Google Tag Manager on your website with screenshots. As well as ways to install Google Analytics codes using GTM.