The author's latest articles: Serhii Ivanchenko

KPIs serve as a strategic tool for measuring results and improving business efficiency.

Let's look at the main types of customers, their characteristics, and the most effective approaches to interacting with each of them.

The main goal of CRO is to make the most effective use of existing traffic, focusing not on increasing it, but on improving the user journey and removing barriers to conversion.

The use of digital PR is becoming particularly important – it helps your brand to be perceived as a reliable authority, which has a positive impact on SEO results.

Internet phishing is one of the most common types of online fraud today, with a single goal: to obtain your confidential information.

For businesses, a targetologist is a strategic partner in growing sales and building brand awareness.

Thanks to automation, data analytics, and real-time bidding, programmatic advertising allows you to optimize costs and significantly increase campaign effectiveness.

Google provides a very wide range of options for customizing and supplementing your ads. This allows you to design the appearance of your ad snippets in a very beautiful and unique way and to reveal your USP (unique selling proposition) even more widely, which can improve the click-through rate of your ad several times, so you shouldn't neglect the settings of the add-ons, especially since filling them out doesn't require titanic efforts.

You may be wondering why we don't use the standard web interface to create ads on Google. We use both. There are things that are more convenient to do through the browser version, and there are things that are more convenient to do through this program.

The Google Adwords advertising service (Ads) is a system for setting up and placing contextual advertising in the search engine, on Google websites and on partner resources in the contextual media network. It is also the world's first service in terms of the number of advertisers and consumers of contextual advertising (search, display, and product).