The author's latest articles: Serhii Ivanchenko

Local visibility often determines whether a customer will find your company within a few kilometers or go to a competitor. Google Maps is one of the main channels for such contact.

Decomposition is the systematic breakdown of a large, often abstract goal into a set of interrelated, clearly defined subgoals and tasks.

A project roadmap is a high-level document. It reflects goals, key milestones, releases, and approximate deadlines, but does not detail daily tasks.

Customer reviews are a strategic resource. Ignoring this channel means missing out on opportunities for growth and increased profitability.

Businesses should consider Ukrainian postal services as a working tool — not only because of localization and support, but also because of jurisdiction compliance and ease of integration with Ukrainian products.

In a business context, feedback is input data for decision-making: from tactical corrections in service interaction to strategic changes in the product.

White Label SEO is a business model for providing search engine optimization services, in which an external provider supplies an agency with ready-made SEO services, and the agency sells them under its own brand.

Google provides a very wide range of options for customizing and supplementing your ads. This allows you to design the appearance of your ad snippets in a very beautiful and unique way and to reveal your USP (unique selling proposition) even more widely, which can improve the click-through rate of your ad several times, so you shouldn't neglect the settings of the add-ons, especially since filling them out doesn't require titanic efforts.

You may be wondering why we don't use the standard web interface to create ads on Google. We use both. There are things that are more convenient to do through the browser version, and there are things that are more convenient to do through this program.

The Google Adwords advertising service (Ads) is a system for setting up and placing contextual advertising in the search engine, on Google websites and on partner resources in the contextual media network. It is also the world's first service in terms of the number of advertisers and consumers of contextual advertising (search, display, and product).