The author's latest articles: Serhii Ivanchenko

Internet phishing is one of the most common types of online fraud today, with a single goal: to obtain your confidential information.

For businesses, a targetologist is a strategic partner in growing sales and building brand awareness.

Thanks to automation, data analytics, and real-time bidding, programmatic advertising allows you to optimize costs and significantly increase campaign effectiveness.

Given the opportunities offered by Prom.ua, it is not surprising that a large number of entrepreneurs are considering setting up an online store based on this marketplace.

New opportunities in internet marketing are constantly emerging, changing, and disappearing. However, there are strategies that, despite their controversial nature, continue to enjoy popularity. One such strategy is CPA.

In this text, we will take a closer look at what SaaS (software as a service) is and how this model works, its differences from cloud computing, and analyze the advantages and disadvantages of using the platform. We will also analyze trends and the future of digital services in the context of the development and delivery of modern IT applications.

The Facebook advertising account is one of the key tools for promoting your business online. Any user of this social network who runs advertisements faces the need to monitor the status of their account.

Google provides a very wide range of options for customizing and supplementing your ads. This allows you to design the appearance of your ad snippets in a very beautiful and unique way and to reveal your USP (unique selling proposition) even more widely, which can improve the click-through rate of your ad several times, so you shouldn't neglect the settings of the add-ons, especially since filling them out doesn't require titanic efforts.

You may be wondering why we don't use the standard web interface to create ads on Google. We use both. There are things that are more convenient to do through the browser version, and there are things that are more convenient to do through this program.

The Google Adwords advertising service (Ads) is a system for setting up and placing contextual advertising in the search engine, on Google websites and on partner resources in the contextual media network. It is also the world's first service in terms of the number of advertisers and consumers of contextual advertising (search, display, and product).