The author's latest articles: Serhii Ivanchenko

The Facebook advertising account is one of the key tools for promoting your business online. Any user of this social network who runs advertisements faces the need to monitor the status of their account.

Search engine marketing, also known as SEM or Search Engine Marketing, is one of the types of digital marketing used to improve a website's position in search engines.

The Internet is currently changing very rapidly due to the development of artificial intelligence. Google is leading the way in this process. Its new AI Overviews feature demonstrates how technology is making information easier to access. How exactly does it work and why is it so important for users and content creators?

The structure of each website will be unique, just like a particular business. Thus, all large web resources will have a similar structure, but it will still be focused on a specific product and target audience. In most cases, the classic linear or tree structure is used because of its clarity for users and the speed of indexing by search engines.

A sitemap or sitemap is a file that allows you to tell search engines which pages and files should be considered important on your site, as well as provide valuable information about them. For example, when the page was last updated, the presence of images or videos, and a list of all alternative language versions of the page.

The indicator allows advertisers to assess how attractive their messages are to the target audience. Measuring CTR allows marketers not only to analyze which ads demonstrate the highest click-through rate, but also to understand the behavior of their potential customers.

The main idea of parsing is to collect certain elements from pages (text, images, tables, or metadata) and save them in a convenient format, such as CSV or JSON. This helps businesses quickly obtain relevant data for decision-making, conduct competitive analysis, track trends, and automate processes, which significantly reduces time and resources.

Google provides a very wide range of options for customizing and supplementing your ads. This allows you to design the appearance of your ad snippets in a very beautiful and unique way and to reveal your USP (unique selling proposition) even more widely, which can improve the click-through rate of your ad several times, so you shouldn't neglect the settings of the add-ons, especially since filling them out doesn't require titanic efforts.

You may be wondering why we don't use the standard web interface to create ads on Google. We use both. There are things that are more convenient to do through the browser version, and there are things that are more convenient to do through this program.

The Google Adwords advertising service (Ads) is a system for setting up and placing contextual advertising in the search engine, on Google websites and on partner resources in the contextual media network. It is also the world's first service in terms of the number of advertisers and consumers of contextual advertising (search, display, and product).