The author's latest articles: Serhii Ivanchenko

Google provides a very wide range of options for customizing and supplementing your ads. This allows you to design the appearance of your ad snippets in a very beautiful and unique way and to reveal your USP (unique selling proposition) even more widely, which can improve the click-through rate of your ad several times, so you shouldn't neglect the settings of the add-ons, especially since filling them out doesn't require titanic efforts.

You may be wondering why we don't use the standard web interface to create ads on Google. We use both. There are things that are more convenient to do through the browser version, and there are things that are more convenient to do through this program.

The Google Adwords advertising service (Ads) is a system for setting up and placing contextual advertising in the search engine, on Google websites and on partner resources in the contextual media network. It is also the world's first service in terms of the number of advertisers and consumers of contextual advertising (search, display, and product).

Very often, all entrepreneurs have a question: is it profitable to start a business in a particular niche? How much money do I need to start a business (to make a website and at least minimally establish sales)? Does it make sense, or will I just be crushed by competitors? We will try to answer all these questions.

The robots.txt file is a simple text document that contains recommendations for search robots of all types to index your site - which pages and files should be crawled and added to the index and which should not. Note that these are recommendations, not specific instructions.

A good website is an important part of an online presence in today's digital world. The process of creating a website requires detailed planning and a careful approach to all stages. What is a website, how is it created, and what are the stages of its creation?

Search engine counters are a so-called minimum gentleman's set for every online marketer, as well as for any website owner who cares about the traffic statistics of the resource.

Title and Description should not be composed in the same way and should not coincide with the headings of the text content. You can increase brand or store recognition if you write the name at the end of the Title on each landing page. In the case of Description, this meta tag should be made as attractive to the user as possible.

In 90% of cases, an entrepreneur who has decided to develop his or her business online faces a small problem when choosing a contractor for its promotion. Now I propose you to consider three possible options for choosing people who will be responsible for the development of your website, namely working with a private freelancer, a marketing agency, or inviting a specialist to your office.

Google provides a very wide range of options for customizing and supplementing your ads. This allows you to design the appearance of your ad snippets in a very beautiful and unique way and to reveal your USP (unique selling proposition) even more widely, which can improve the click-through rate of your ad several times, so you shouldn't neglect the settings of the add-ons, especially since filling them out doesn't require titanic efforts.

You may be wondering why we don't use the standard web interface to create ads on Google. We use both. There are things that are more convenient to do through the browser version, and there are things that are more convenient to do through this program.

The Google Adwords advertising service (Ads) is a system for setting up and placing contextual advertising in the search engine, on Google websites and on partner resources in the contextual media network. It is also the world's first service in terms of the number of advertisers and consumers of contextual advertising (search, display, and product).