How to check the work of an SEO specialist?

Having chosen a freelance specialist or a company, website owners are faced with the question: “How to check that the site is being worked on?”. Even at the stage of discussing cooperation, you need to determine the goal to which you and the contractor will go. The next step is to define the steps to achieve the goal. A well-conducted brief immerses the specialist in the subject as much as possible. On the brief, you lay out on the shelves all the services that you can provide, all promotions, discounts, delivery, product quality, etc.

Here are the main aspects of quality control of the work of a specialist:

• Plan;
• Positions;
• Site visibility;
• Number of organic traffic;
• Links;
• Orders (conversions)

Planning

The specialist provides a work plan for the month and you approve it or make adjustments. In case of any ambiguities in the paragraphs, you should feel free to ask questions. After all, you pay for the work and it should be useful for the site. The specialist, in turn, will give a short answer, or a link to a good article, which describes in detail the need to implement this item from the point of view of the search engine. After all the work has been completed, the specialist reports on all points, what has been done, what has not been done and what it has led to.

Check positions

After collecting marker requests, you need to determine if they are suitable for the site. After the semantics is approved, it is necessary to determine the starting point of cooperation. This is necessary to check the growth or fall of positions in the search. If at the end of the reporting month there is a positive trend and positions for important requests are growing, this is one of the confirmations of quality work.

Site Visibility

The visibility of the site should also have a gradual increase. There are several tools for verification, the most popular are seranking.com, serpstat.com and megaindex.com. Usually, along with positions, specialists also reset visibility statistics. If the visibility is growing, it means that the SEO specialist worked productively.

Amount of organic traffic

The number of visitors is always important, because without visitors there is no sales. It is important to know traffic sources. The work of the SEO and the seasonality of requests have a direct impact on search traffic. After all, it is clear that they will be less likely to look for summer shoes in winter, and accordingly it will be less if the store mainly deals with sandals. This is one of the good reasons for traffic drawdown. And if you are dealing with an all-season product, such as books or phone accessories, then the level of traffic from the search should be at least on the same level, and ideally show growth.

Links

It has long been no secret that without a link profile there is no way to take top positions. The specialist is obliged to report on the quantity and quality of purchased links. In addition to quality, the theme of the site should also be suitable, because by placing a link we expect a minimum of transitions to the site, and a maximum of sales.

Orders

Of course, when launching a site, all owners expect conversions, otherwise why start all this. Therefore, without sales, the importance of all the above items is maximally reduced. You can take the entire top of the issue with huge traffic on the site to remain without conversions. It is necessary to determine what requests users come to and on what pages. After all, people can come to the pages of the blog, read the article and leave. This is where linking from articles to service or product pages comes to the rescue.

To summarize

Checking the work or blindly trusting a specialist is the choice of everyone. In any cooperation, you need to choose the golden mean, not be very trusting, and not control every step. In the case of high-quality cooperation, you will have a constant flow of customers, and the SEO specialist will have a job.

Serhii Salnykov

SEO Specialist

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