How to determine if your business needs a website? Tips from Weblium

Online presence is pretty important these days and a lot of business owners want to expand and reach a lot more customers. However, such a decision may not always be successful, because the specifics of the business will not give the desired results.

In this article from Weblium you will learn in which cases a business needs a website and why going online will not be a good solution for every company.

The main advantages of the site

The advantages of the site, which make you think about its creation, are the following:

• the ability to reach more customers and go beyond one physical location;
• interaction with clients is more effective due to integrations;
• good opportunities for accounting of assortment and data from customers;
• ease of creating a platform and the ability to adapt it to your vision.

All these advantages can create the impression that the site is a truly universal solution for every business and that it isa fairly easy way to scale. However, there are companies that may not be suitable site creation.

When can a site be ineffective?

There are a number of cases when the site will not be very effective. Among them, you can highlight:

• The competition in the niche is too high. Many people who are engaged in the resale of goods are faced with such a problem. When they enter the market, they simply become “another store” that finds itself in an environment where there are already businesses that have gained the trust of customers.
• The product sells better in a physical store. A certain audience may not accept ordering on the Internet. On the contrary, it is better for them to come to a physical store and touch and examine with their own hands. In this case, the audience of the site will be only a person who either really knows the product very well, or is already a customer of a physical store.

Create Internet-shop or landing wouldn’t be a big mistake in such cases, but might just be a bit of a waste of resources.

In some situations, the business will still get room for development and growth, it will happen more slowly, so the return on capital investments will be delayed indefinitely.

When is a website really needed?

There are many more areas that will benefit from the site than those for which it will not be very useful. Considering the main advantages, it is possible to clearly determine which areas will receive the maximum.

Online stores

Shops get obvious benefits. The ability to deliver goods to people all over Ukraine, or even abroad, is a desirable option for many companies. It is for this reason that online stores are quite popular and really benefit from the site. Including:

• improved payment tools;
• automation of ordering and delivery processes;
• better accounting, which minimizes the chances of errors;
• improved product catalog.

In addition, there is a valuable opportunity to display discounts on products, which works very well for attracting new customers and incentivizing them for purchase.

Portfolio

The portfolio can be in different formats, but the site itself will not only allow you to show examples of your work, better talk about yourself as a professional, but also give more space for creating a personal brand identity.

A page in social networks allows you to communicate “independently”, that is, the client will understand that he is talking to the owner of the agency, a professional, a person who gave him a certain insight, or who will provide a service. But the site allows you to get to know the client well, to show professionalism. Combining social networks and websites is a good solution that can attract more customers.

Sites with services

Convenient ordering is always good. A site with services will help a lot in this, because it allows you to explain much better the benefits and specifics of what is offered to purchase. Among the advantages:

• Convenient ordering through contact forms or mobile phone.
• The opportunity to learn all about the services and the technologies used for them.
• An opportunity to learn more about the professionals who will be doing the work.

In addition, it is also possible to significantly supplement such a site with “Before/After” photos, or photos from the execution processes, if the specifics of the site allow it.

To emphasize status

Some products cannot fit into one social media post or even one page. Their importance and status require a really large number of resources and a high-quality communication channel. The site is suitable for such products. Among them can be distinguished:

• Sites for branches of international companies. Representations of international companies want every action and every letter on the site to reflect the values ​​and status of the company. Adaptation to certain realities can devalue the essence of the product and misrepresent it significance. But a high-quality website will help to talk more about the company and emphasize all the advantages.
• Sites for expensive products. An expensive product must be explained in order to buy it. When a customer clearly understands what he is paying for, he is ready to buy. The site will allow you to explain the subtleties and advantages well.

In addition, it will be possible to immediately order the product on the website without any hesitation, without losing motivation.

For a better explanation of the product

Complicated goods require a lot of attention to detail. There are a number of technological and complex products that cannot be briefly described. Exactly in such a case the site will help.

• It will allow high-quality and organic dilution of the text with images.
• Will give simpler for interactive elements, to have an opportunity to familiarize yourself with the product in more detail and purchase it.
• Allows the client to immediately contact managers to clarify more detailed information.

Complex products can become quite easy if they are well explained and well supported with supporting materials.

Conclusion

The site is not a panacea for all problems and not a magic tool to help scale a company. The main thing—properly evaluate your business and clearly understand the purpose of the resource.

And you can easily create it with the help of templates sites, which will allow you to validate ideas and see which one is the best.

We hope these tips have helped you decide and understand whether your business needs a website.