Keyword Research Tips

Keyword research is not only about words, but also about the phrases and questions your target audience uses to find the answers, products, and services they need. These phrases and questions are a very important part of any type of advertising campaign.

How to analyze phrases?

There are a number of programs and services for analysis.

• Key collector
• Ahrefs
• Google Trends
• Rank Tracker
• QuestionDB
• AnswerThePublic
• Keyword Tool Dominator
• Google’s “People Also Ask”
• Also Asked
• Google Ads
• Semrush Free Option

This list could go on forever. But the point is not so much in the tools as in the ability to use them.

Why analyze key phrases?

Collecting data is time consuming, but keyword research will provide you with valuable insights that you need to:

• Strategy improvements SEO promotion
• PR campaigns
• Ideas for content – videos, texts, posts, etc.
• Audience studies
• Paid advertising
• Search campaigns in the local market
• Competition analysis
• Identification of irrelevant keywords and phrases
• Collective brainstorming

The best services and programs for keyword research

Now a list of 3 tools that every SEO specialist knows for sure will be presented.

Key collector program

The most popular program for collecting and analyzing key phrases. What can?

Using the key collector, you can collect key phrases in the “Parsing” section:

You can collect key hints or key phrases through a number of services for collecting a semantic series in this program, if you have access to them, since most of these services are paid. The simplest and most popular option is “Collect phrases from Google.Ads” (if you have used the service before, you will understand what to do next).

After you have collected the semantic core, for a simplified analysis of the selected keys, start collecting accurate statistics.

So, when you have completed the collection of words through the Key collector, collect the exact frequency of phrases in your region, this is the first step towards analysis.

ahrefs.com service

Ahrefs is not only the best service for analyzing the link profile of a site and competitors, you can also analyze keywords through it. Everyone performs keyword analysis differently, which is why competitors often end up in the top positions in the SERPs for keywords that you didn’t even consider.

If you know your key competitors, that’s very good. Thanks to this, popular pages and queries can be analyzed to enhance those pages that a competitor is using.

Do the following:

We take the competitor’s address and insert Site Explorer from Ahrefs, go to the top page section

Next, we estimate the amount of traffic on the pages and the Top keyword

If you are interested in more keywords for analysis, click on the number in the “Keywords” column of the page you are interested in

In general, this service has many functions, and it can be used in different ways to analyze keywords.

serpstat.com service

In this service, you can analyze both in the previous paragraph “through a competitor” and through the top key phrase.

If you use the method of searching for phrases through the top key, then first of all you can see the frequency, competition, CPC and complexity of the phrase itself

You can also look at the dynamics of the trend (frequency of searching for the phrase you are looking for) of this word over the past year. Depending on which PS you look through the keys. In this case, this is Google, which means that trends are being pulled up by Google Trends, so far everything is logical.

Next, we can look at key clues for your top query. Of the advantages of the sickle, they pull up keys from everywhere: from social networks, pictures, PPC, elements in the issue …

In addition, you can see how people are looking for the same pages that are displayed by your TOP request. To do this, go to the “Similar phrases” tab, sort by frequency and see what else you can add to your semantics:

Stanislav Nikitiuk

Linkbuilder

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