On-Page SEO: how to optimize content for search engines

Content of the article

/01 What is called On-Page SEO?
/02 Content quality
/03 Search engine optimization
/04 Which tools to use for on-page SEO?

On-Page SEO: How to Optimize Your Content for Search Engines

What is called On-Page SEO?

How is On-Page “internal” SEO different from Off-Page “external” SEO? Both methods are used to improve the ranking of the site page in search engines and the growth of relevant organic traffic.

On-Page SEO is aimed at optimizing the web page itself, keeping in mind both the content and the html code of the page.

Off-page “off-page” SEO is a practice based on external signals: links, social networks, brand awareness and PR.

Content quality

With internal optimization, it is important to regularly audit the content of the pages for the following parameters:

Relevance is the matching of the content of a web page in order to find a user for a given keyword.

Type (single post, post category)
Format (review, list, opinion, news or instruction)
Submission method, depending on the content format

Readability – the presence of structured content, divided into blocks using subheadings, bulleted and numbered lists, images.
Uniqueness and usefulness – content that ranks highly in the search should be unique, and contain a new point of view on the problem, offer a new solution, contain unique examples.

Content should be written “for visitors”, it should fully and accurately answer the visitor’s request. Good indicators of the behavioral characteristics of visits have a positive effect on the ranking of the resource in the search.

Search engine optimization

The main “technical” ranking factors are:

Page content
H1 Headers, Title and Description Meta Description
URLs
Image optimization (Alt for description, size, quality, uniqueness) page ranking.
Site loading speed
Internal and external linking
Mobile optimization
Using microdata

Which tools to use for on-page SEO?

When optimizing the pages of your site internally, using the following tools will help both an experienced SEO expert and a beginner:

Google Keyword Planner – will help with page optimization for keywords
Plugin Yoast SEO (Rank Math,All in One SEO Pack and The SEO Framework) – designed to help with filling the meta tags of the site pages
Services Advego and https://glvrd.ru/ are useful at the stage of assessing the readability of texts
Page Speed Insights , GTmetrix services for evaluating page loading speed
Google Trends – an assessment of an increase or decrease in demand for search queries

Oleksandr Romanenko

Team Lead/Senior SEO specialist

Author's page

#rubrics

#SEO #Technical SEO #Useful tips #Development #Copywriting #Marketing #Social networks #Target #Analytics #PPC #News #GTM

commercial offer

Digital новини в нашому телеграм-каналі

Інтернет-маркетинг
простою мовою

Other articles by the author

#SEO

05/02/2025

How to check your site’s position in search

The position of a website in the search results directly affects the success of an online business. Hence the need to monitor your website's position, which will help you understand what actions you should take in your website development strategy.

#Marketing

04/06/2021

What is digital marketing?

Digital marketing is a set of marketing methods and tools that use digital channels to attract and retain consumers. And while Internet marketing is limited to the use of tools only on the Internet, Digital marketing includes, in addition to the above, the use of advertising and promotion outside the Internet, i.e., the use of digital resources in online and offline modes for promotion.

#SEO

13/03/2023

How to get backlinks

Backlinks are definitely one of the main factors of website ranking in Google. External backlinks help users to get information or services on the website and also "inform" the search engine about the availability of useful content with a sufficient level of expertise.