What determines the cost of website promotion

Why is the price of website promotion so different, and which one to choose? I think every site owner has asked this question at least once. But finding a definitive answer is not so easy, since the average user needs to make a lot of effort to understand all the factors that affect the cost of SEO.

What does site promotion include

SEO promotion is more than just collecting keywords and buying links. SEO includes the following processes:

1. Coordinated work of different types of specialists and communication with the client;
2. Technical website optimization: audit, structure study, relinking, etc.;
3. Programming; if the qualifications of an SEO specialist are not enough, and the site needs serious changes at the code level, the optimizer turns to a web developer for help;
4. Content filling: commercial texts, articles, descriptions of product cards, graphics;
5. External optimization: work on link building, crowd marketing, reviews;
6. Analytics: evaluation of intermediate results, based on which the strategy is adjusted.

The website promotion budget consists of the remuneration of specialists, the cost of software, the cost of purchasing links, etc.

Factors affecting the cost of promotion

• Promotion region. Google make it possible to optimize the site for a specific region. You can select a country, an area, or a specific locality as a region. In each case, users use different queries, and the competition for keywords is different, so the cost of promotion depends on the region. Where there is high competition, the price of website promotion per month will be noticeably higher.
• Volume of semantics. If you do not pay attention to competition by region, by key queries and frequency of phrases, then it is cheaper to promote a site with a smaller semantic core (SN). Since the amount of work on a large online store and a landing page will obviously differ.
• The level of competition for queries. Sites with the same subject matter compete for queries. The more web resources in a particular topic, the more effort and investment is required in order to get ahead of rivals and take a leading position. There is a concept of the frequency of requests – they are divided into low-, medium- and high-frequency (LF, MF and HF). The main struggle is for the last type of requests.
• Age of the site. If the sites are equal in all other parameters, then it is easier and cheaper to promote the site that is older. Search engines have more confidence in the age platform than in the one that was created a month ago. This is also true from the point of view of external optimization – for a five-year-old resource, you need to buy fewer links than for a young one.
• Technical readiness of the site. Search engines pay attention to the technical aspects of sites: for example, the correct filling of the robots.txt file, page loading speed, orientation to mobile platforms. The closer the site is to the requirements of search engines, the cheaper it is to work on this item.
• Search engine. On average, the cost of website promotion in Bing and Google differs slightly. But by ordering an optimization designed for both systems, you can save up to 50%.

The most important thing that you, as a client, pay for is the experience of the order executor. After all, a professional SEO specialist charges a lot for his services.

To summarize

Promotion directly affects the profitability of the business, and in the long term. Thanks to SEO, the site has been continuously getting leads from search for years.

This is the largest in terms of traffic and the second most profitable channel for attracting customers in Internet marketing (email marketing is the first in terms of profitability, since mailing is free, but in order to receive a client’s email, you must first attract him to the site). Therefore, despite the high cost, SEO is considered the most effective tool for promoting a business on the Internet.

Stanislav Nikitiuk

Linkbuilder

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