Which is better for a website: backlinks or content?

If you have a website, then it is natural that you want to promote it in search results, make it recognizable and attract as much traffic as possible. There are well-known tools for promotion both in terms of marketing and SEO. Thus, almost all owners are faced with the same question – “Which is better: content or backlinks?”.

Consider the benefits and important factors of each of the elements.

Content

The content of your site is the first thing that a user sees, who can become your potential client. A set of text blocks, images and videos, interactive and other elements combined into one topic – this is the content. It should meet the needs of the person and be as useful as possible.

Content types:

• Informational content
• Sales content
• Entertainment content
• Engaging content
• Viral Content

If you devote enough time and money to creating unique content on your resource, this will certainly bring you a positive result. Let’s take a look at the main benefits.

Attracting and retaining an audience

Often, we are primarily attracted to a beautiful “picture”. A site with its own design and layout attracts users and increases the time of interaction with it.

The next indicator is high-quality and useful content. If a person finds the information or services he needs, then the probability that he will return again increases many times over.

Natural links

The best way to generate backlinks to your site is to create content that people will want to share on their own. For example, if your resource is devoted to articles of an informational nature, then the better the material is designed and laid out, the more likely it is that the user will leave a link to this article on another resource.

Resource theme

Well-designed content on all pages determines the overall focus of your resource. Search robots will be able to audit and determine the subject of the site much faster, raising it higher in the search results for certain user search queries.

Structuring

A well-designed text on the site has a clear structure: the presence of clear blocks, paragraphs, headings and other elements with which texts are designed. This is convenient, both for people and for the search robots mentioned above. The content in the content of a clear structure can be regarded as one of the indicators of the quality of the site in the eyes of search engines.

Backlinks

Placing links to your site on third-party resources, or as it is also called “link profile building”, is a fairly effective method SEO promotion. Using this method requires additional knowledge and understanding of the operation of search engine algorithms. In short, the link posted on the site points the search robot to another resource that is worth paying attention to. If successful, your site will rank higher. Also, external links can attract additional traffic.

Number

The more backlinks, the more authoritative your site looks in the eyes of search engines. This statement will only be true if the links are placed on sites with high quality and traffic scores. It is important to note that the growth of links should be uniform and without sharp jumps. Otherwise, search engines may impose penalties for spamming.

There is a method in which a large number of links are acquired in a short period. Usually, this can be done using the services of a link exchange. As a result, there is a sharp increase in the position of the site. But, over time, search engine algorithms understand that manipulation is taking place and, at best, pessimize the position of the resource, and at worst, the site falls under severe restrictions.

Quality

In order not to lose your site because of the desire to make a quick profit, you must first develop a strategy for acquiring quality backlinks. You should place links on resources with good performance, and also so that the theme of the page matches the theme of your site. It is also necessary to think carefully about the type of link on the page: in the form of a URL or a keyword (anchor).

In order for the method to be effective, it is recommended that a specialist do this. Increasing the “link mass” will help you to gain a foothold in the top positions of the search results for a long time.

To summarize

It is impossible to say unequivocally which of the options is better, since each of the methods has its own advantages, and search engine algorithms are very changeable. However, for a large number of backlinks from low quality sites, there is always a risk of getting penalized. As opposed to quality content. In this sense, content has an advantage and it is worth taking the time to develop it first. The “golden mean” will use both methods depending on your capabilities.

Pavlo Vlasiuk

CMO

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