Articles tagged with #Analytics

Merchant Center is a key tool for placing merchant ads on Google that helps integrate products with the Google Merchant Center platform and provide transparency of purchase information.

An A/B test is a study that will help you choose the design option that gives the greatest number of conversions. And it is he who will help you optimize your site to get the best results. Thanks to tests, you increase page conversion; accordingly, more clients come to you, which means more profit.

SEO analytics is the process of collecting and analyzing information about the characteristics and parameters of a website through the eyes of search engines and visitors.

Quite often in the work of SEO specialists, contextual advertising specialists, and marketers, situations arise when you need to provide guest access to another user to Google Ads, Google Analytics, Merchant Center, and Google Tag Manager accounts.
Let’s take a closer look at how to do it.

There are some advertising campaigns that mostly involve interacting with users only through calls. Usually, these are medical topics, as well as, for example, taxi services, food, water, or ready-to-eat services. And here you can’t do without setting up goal tracking with Binotel in Google Analytics.