03/09/2024
5067
Olha Tyshchenko
Editor

Google News organizes news stories so that users can easily get information that matches their interests and location. The Google News algorithm takes into account SEO parameters that determine which news is the most organic and important for users.


23/08/2024
3539
Olha Tyshchenko
Editor

Services based on generative artificial intelligence can be really useful tools for copywriters, marketers, and any digital specialist in general. And, interestingly, it is AI that helps you determine whether your text was written by ChatGPT, Gemini, or Claude.


30/07/2024
3951
Olha Tyshchenko
Editor

Indexing is a process where search engine crawlers (spiders) search for new pages on the Internet, analyze their content, and store this information in their index. From time to time, the crawlers return to the already indexed pages to check for changes and update the information.


22/07/2024
3727
Olha Tyshchenko
Editor

A landing page is created with an emphasis on a specific offer and is aimed at a certain target audience. It’s like a showcase that shows the most important and interesting things about the company.


17/07/2024
3831
Oleksandr Romanenko
Team Lead/Senior SEO specialist

Search engines are constantly evolving, introducing new filters and improving ranking algorithms. Bulk link buying or over-optimization can now lead to sanctions. This suggests that old methods of promotion are more ineffective, and any mistake can lead to website blocking.


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