The author's latest articles: Oleksandr Romanenko

By analyzing the "fatness" of the link mass, you can understand whether the competitor's resource is well filled with links and how hard you need to work to surpass it. Ahrefs is one of the key services for assessing the link profile.

Micro-markup is used to mark up data on website pages in a search engine-friendly language, which allows search engines to use the marked-up data to display information in the SERP, which improves answers to user questions - in fact, the main task of the search engine.

A redirect is the process of automatically redirecting a user from one URL to another, which can be useful when changing the URL of a page, transferring a website to another domain, fixing URL errors, ensuring website security, etc.

Filters are not just a tool that a customer needs to search for a product in sometimes very large catalogs; their customization is one of the key factors that affect the performance and efficiency of an online store. Three quarters of users who do not find the right product within 20 seconds leave the website and look for a more convenient one.

Regular SEO audit allows you to control the visibility of your website in search engines. An SEO audit can identify technical issues, such as broken links, duplicate content, poor site structure, and other problems that can negatively affect search engine rankings.

A technical SEO audit is a process that checks the various technical parts of a website to make sure they are in line with search engine optimization best practices. This means the technical parts of your website that are directly related to the ranking factors of search engines like Google or Bing.

Micro-markup, also known as structured data, is a language that search engines use to read and understand the content of your pages.

Rich snippets help make your web pages stand out in search results. They display additional useful information from the structured data on the page.

A meta description is an HTML element that summarizes the content of a web page. This short description is displayed in search engine results pages (SERPs) below the page title and URL.

With the help of Google Disavow Links Tool, you can "disavow" unwanted links that lead to your website. Or, more precisely, you can upload a list of backlinks to the Google Search Console that should not be taken into account during ranking, according to Google support.

The first step in developing a set of measures for search engine optimization is to analyze your resource's competitors who have high positions in the search results. For the analysis, you need to select the top representatives of the desired niche, taking into account the region of promotion, if it is relevant for your business.

XPath is a query language for querying elements of an XML or HTML document. XPath queries are based on the declarative query language, i.e. to get the necessary data, you only need to correctly set a query that describes this data, and the rest will be done by the XPath interpreter.