The author's latest articles: Oleksandr Romanenko

The title tag is an HTML element used to indicate the title of a web page. Its main task is to tell visitors and search engines what to expect when they visit a web page (as briefly as possible).

Backlinks are definitely one of the main factors of website ranking in Google. External backlinks help users to get information or services on the website and also "inform" the search engine about the availability of useful content with a sufficient level of expertise.

It's a mistake to think that strategy and tactics are the same thing, they have fundamental differences, although they are closely related. Strategy is an overall plan. Tactics are the means used to achieve the goal. It is important to create a strategy with the end goal in mind, as it will take time, effort, and patience.

Linkbuilding is the process of creating backlinks from other resources to website pages in order to generate referral traffic and improve search rankings by improving authority and trust.

SEO analytics is the process of collecting and analyzing information about the characteristics and parameters of a website through the eyes of search engines and visitors.

Search engine algorithms are constantly being improved - Google and other search engines use many factors to rank web resources. Even more parameters are considered important for website ranking by their owners. Which of them are the most important and relevant from the point of view of Google?

Mobile SEO is the optimization of a website for mobile search engines, i.e. optimization for visitors who use mobile devices, tablets, smartphones, etc. to access your resource.

Keyword cannibalization is a phenomenon when several pages on a website are optimized for the same or similar queries and compete with each other in the search results, i.e. satisfy the same or similar intent. The search engine can't determine which one is more relevant, and none of these pages gets top rankings, which reduces the organic effectiveness of the site.

Website traffic and rankings in search engines change quite often, and constant monitoring is required to detect them. The reasons for this can be both updates to search algorithms and the introduction of sanctions, manual or automatic.

With the help of Google Disavow Links Tool, you can "disavow" unwanted links that lead to your website. Or, more precisely, you can upload a list of backlinks to the Google Search Console that should not be taken into account during ranking, according to Google support.

The first step in developing a set of measures for search engine optimization is to analyze your resource's competitors who have high positions in the search results. For the analysis, you need to select the top representatives of the desired niche, taking into account the region of promotion, if it is relevant for your business.

XPath is a query language for querying elements of an XML or HTML document. XPath queries are based on the declarative query language, i.e. to get the necessary data, you only need to correctly set a query that describes this data, and the rest will be done by the XPath interpreter.