How to get followers on Instagram

The first hundred and then a thousand subscribers are a special number for every blogger. It is a sign that the content has passed the test of quality with a still small number of subscribers, but the process has begun to pay off. Before we consider how to get subscribers in Insta, let’s pay attention to what you need them for.

• Business promotion. Owners of cafes, clothing stores, tools, beauty salons, online stores can safely engage consumers in their business through Instagram. The advantage of this social network is that it can promote almost any business – from a private master in the provision of cosmetic services to the factory, which produces and sells metal structures.
• Bloggers with a large audience make a profit: they sell advertising or their services and products. The more subscribers you have, the higher the fee for an advertising publication.
• Promoting your own brand. If you are an expert in a certain field, you can promote your brand thanks to your Instagram account. Users will know you as a great business coach, programmer or psychologist.
• Develop creativity. Do you write music, poetry, embroidery or draw pictures? One of the best platforms to promote your creativity is Instagram.

How to gain followers in Instagram for free

This option will help to increase the number of the audience in Instagram without any clickbait, and it is based solely on the internal functionality of the social network. Some methods work on the principle of “tagging” – you set geotags, hashtags, etc., and the social network automatically creates recommendations for users. Other tools work on a variety of content. Instagram gives the opportunity to create posts in a variety of formats, which allows each blogger to reach its target audience. This is what you will use to increase your reach and the chance of getting your profile noticed on Insta.

Keywords and #hashtags

One important thing that should not be overlooked is your profile header. It is your “face,” gives a first impression and answers what’s going on in the account. Interesting text and the use of keywords in the header communicates the benefits of your brand and influences more subscriptions and sales. So, write short and clear, Instagram gives you 150 characters for that. Hashtags will only help get new subscribers and increase your reach if they are relevant to the topic of your post. It is better not to use high-frequency tags, there is a chance that your post will get lost. It is better to use medium-frequency tags (you have from 10 to 500 thousand publications under them) or low-frequency – less than 10 thousand posts. Surely, they will bring in your target audience. One tip: When writing hashtags, come up with a few personal universal tags that no one else uses. This will create an easy transition among your posts. The best number of tags under a post is up to a dozen.

Geotags

Include geotags in your posts. If you have a business, such as a particular location where you provide your services, you can geotag not only you but also your clients in your posts. And other users will see it, get acquainted with the publication and your profile, and if they like everything, they’ll be sure to subscribe. There is a point in geo tags, even if you do not have a business yet. They will be useful to users who are interested in life in their city. Thus, it is one of the good ways to attract subscribers.

Participating in Challenges

This is also one of the great ways to get your audience on Instagram. Challenges are a certain challenge that the profile owner throws to other users after doing some kind of action. The main thing about them is not just to do something, but to interest the audience so that people repeat after you (take your challenge and throw it to their friends). If the content is close to many people, they will comment, repost or tag you in storis and publications, which in turn will attract new people.

Mutual Advertising

One of the best options how to quickly gain subscribers in Instagram is a mutual PR. The main condition is that you need to choose your partner carefully. You must have a similar target audience and approximately the same amount of it. And, of course, discuss the terms of partnership. For example, the store to rent dresses and the photographer can propiat each other (they have almost the same target audience and there is a possibility of cooperation). Therefore, such a tandem will give an increase in subscribers.

Commenting on bloggers

All you need to do is to write a rating under bloggers’ posts with similar target audience, to offer your ideas, to ask questions. You need to gently stand out among other users, be active, competent and interested, and you will definitely be seen by new possible subscribers.

Using Interactive Storis

Ordinary posts on your profile are unlikely to attract a new audience. But interactive storis – “add yours” stickers will do the trick. Their main idea is that absolutely any user can take part in discussion and respond with his video or photo to other people’s posts. This is a great option for promoting your profile.

Reels

This section allows you to post videos lasting from 15 to 60 seconds. With Reels, you will find followers and attract interest to your account. Instagram’s algorithms quite often include videos made in Reels in their recommendations. Take advantage of this tipster to get ahead of the competition and gain your audience faster.

Marks on publications

Links to your page posted by other users will also draw attention to your blog. If you ask acquaintances, clients or friends to tag you in your posts or posts, you will be able to get your target subscribers faster.

IGTV

These are videos up to 1 hour long. During this time, you have time to tell in detail about all advantages of your product or service, show it and answer all questions that users are interested in. The function is convenient in that you can save the recordings of the broadcasts. This tool, like the previous one, helps you increase your reach and improve your profile’s visibility. If you systematically post interesting, useful and unique content, it will be easier to attract a new audience.

Manual massfollowing and massliking

The essence of this method is that you subscribe to other users and like their posts. The main thing is to observe Instagram limits and subscribe not to the first profiles you see, but to the target audience. Seeing the notification on your page about the subscription and likes, the user is sure to come to your page, read your posts and is likely to subscribe in return.

Giveaways, contests, and giveaways

Conducting such events will also help increase the audience of your account. You can raffle anything you want among your subscribers: a consultation, a book, a new gadget, or a service. Think through all the conditions in advance. For example, participants have to subscribe to your profile and write a comment under the post about the contest, or tag other users, or subscribe to specific accounts. The winner can be selected in several ways: manually or with the help of special programs.

Sending messages to direct

This method is good for getting a person’s attention, so do not write about asking for subscriptions or likes, but about something interesting. For example, inform about an upcoming contest or that you have something new and special. Just remember, there are also limits on the number of messages you can send. If your profile has been up for less than three months, you can send only 30 messages per day. If the account is between three and six months old, 40 messages are allowed. If the page is older than six months, feel free to send up to 50 messages per day. It is important to adhere to these limits, otherwise you risk getting blocked.

Paid methods to attract new audience

About how to quickly gain followers in Instagram, we will tell you below. Using only free methods is not easy, paid options will significantly speed up the process.

Targeted advertising

This is a method of online advertising that shows ads to a specific target audience and with certain preset options. Each of the stages of ad targeting requires a detailed analysis. These include: the correct creation of ads, the distribution of the audience, the calculation of costs. That said, the result of such actions is enormous. Even if you are still a beginner and you have not many subscribers, it is worth to organize the first targeting with a small budget. You will see for yourself the effectiveness of this tool when you will see how the number of your Instagram followers increased.

Advertising with bloggers

Nowadays, bloggers get quite a lot of trust from people. This is so for the reason that they talk about a product or service, based solely on their personal experience, and give an assessment voicing all the pros and cons of the product. That is why advertising with a blogger is a great method of how to get subscribers in Insta. There are certain requirements for finding a good blogger. It is necessary to study his reputation and the level of trust of his users (to do this, just study what people write to him in the comments), and also his profile should be signed by your target audience. And most importantly – users should not be cheated, but alive and active. And one more tip: you can buy advertising from a blogger not only on Instagram, but also on any other social network.

Advertising in publishers

This is another effective method of promoting your account, and not only in Instagram. A good result gives advertising, for example, in communities of Facebook or Telegram. Their advantage is the large number of thematic groups and integration into other services, such as Instagram. Also, these social networks are perfectly suited for the promotion of companies of any kind.

To summarize

The only and correct formula for how to quickly gain followers in Instagram does not exist. In the article we described what methods of promotion of the profile are relevant. It is important to remember that the audience should not only be recruited, but also retained. You can easily cope with it if you consistently post publications and storis, record IGTV and add new forms of content in such a way and so often that your subscribers just don’t have time to forget about you. You can’t put up a hashtag twice, do a newsletter once, or host a giv and wait for a steady stream of users. The key to success is constant work with the account, then over time you will find your audience and increase your reach.

Olha Tyshchenko

Editor

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