04/10/2024 
4170
Інтернет-маркетинг
простою мовою
New features of generative AI API for advertising creatives from Meta
Meta has released its first set of AI-powered generative capabilities for ad creatives, now available to all advertisers through the Marketing API. This update aims to simplify ad creation, increase the variety of creative variations, and potentially improve ad performance.
Major updates include:
In the direction of expanding images
- automatic adjustment of creative resources for different page proportions;
- support for various platforms such as Feed and Reels;
- reduction of time and resources spent on repurposing creative resources.
In the direction of text generation
- creation of different versions of advertising texts based on the source text of the advertiser;
- emphasizing the key points of selling goods/services;
- providing various text options to better reach the target audience.
Towards background generation (for ads in the Advantage+ directory)
- creation of several backgrounds that complement the image of goods;
- the possibility of adapting creative resources for different audience segments.
This update reflects Meta’s desire to integrate artificial intelligence technology into its advertising platform, offering advertisers and developers new tools to improve their marketing strategies and potentially improve campaign performance.
Benefits for developers and advertisers:
- Access to AI generation capabilities through the Marketing API
- Potential to increase advertising effectiveness through creative diversification and optimization
- Save time and resources when creating ads and repurposing assets
With Meta’s new generative AI API for ad creatives, advertisers and developers can create and optimize ad campaigns more efficiently. The integration of these tools opens up new opportunities for the development and improvement of marketing strategies, contributing to the improvement of the quality and effectiveness of advertising.
Source – Swipe Insight.
commercial offer
Other articles by the author
19/10/2023
A marketing funnel is a visualization of the steps that each potential customer takes from the first contact with a brand to conversion. It is often called a sales funnel. All current marketing funnels are based on an old proven method proposed by American advertising expert Elias St. Elmo Lewis in 1898. This method is known as the "AIDA model".
04/07/2023
The first hundred and then a thousand followers is a special number for every blogger. This is a sign that the content has passed the quality test with a small number of subscribers, but the process has begun to bear fruit. Before we look at how to gain followers on Instagram, let's pay attention to what you need them for.
10/05/2024
In simple words, traffic arbitrage is one of the ways to save budget funds for advertising goods or services. The whole point comes down to the fact that the specialist is paid only after attracting users to the website and getting customers.
Latest articles by #News
16/12/2025
A marketing mix is an integrated set of decisions and tools that a company uses to bring a product to market, communicate its value to the target audience, and achieve commercial results.
10/12/2025
Customer reviews are a strategic resource. Ignoring this channel means missing out on opportunities for growth and increased profitability.
10/12/2025
At first glance, shortening links seems like a minor detail—a technical nuance that has little impact on results. But in reality, it plays a significant role in digital marketing.